Topic: performance reporting
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Unlock Meta's Secret Ad Data: A Product-Level Guide
Meta's dynamic product ads operate as a "black box," lacking product-level insights and forcing advertisers into inefficient workarounds like over-segmentation or convoluted reporting to try and optimize. The solution involves using Meta's APIs to combine ad performance and catalog data, joining ...
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Essential Google Analytics Reports for PPC Success
Google Analytics 4 (GA4) offers essential reports for PPC professionals to transform data into strategic decisions, optimizing campaigns and justifying budgets. Key reports include the Audiences report for behavior-based targeting, the Site Search report for keyword discovery, and the Referrals r...
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Google Performance Max Reporting Now Available for MCCs
Google Ads has introduced a new MCC-level Channel Performance report, providing a consolidated view of Performance Max campaign results across all managed accounts for the first time. This centralized dashboard allows agencies to analyze budget allocation and outcomes across channels like Search ...
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Gemini 3 Launches & Adobe Acquires Semrush: SEO News
Google has integrated its Gemini 3 Pro model into Search, enabling interactive, tool-based responses like calculators and comparison tables, which alters user engagement and click-through patterns. Adobe's acquisition of Semrush for $1.9 billion signals a trend of SEO tools merging into enterpris...
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AI Max for Search: The Ultimate Guide
AI Max for Search is a new Google Ads feature that uses advanced AI to enhance targeting, ad copy generation, and landing page selection in Search campaigns. The feature includes automated search term matching, text customization for headlines and descriptions, and final URL expansion to direct t...
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Master Responsive Search Ads: A Complete Guide
Responsive Search Ads (RSAs) are the standard for Google Ads search campaigns, requiring a Final URL, multiple headlines, and descriptions to allow Google to optimize ad combinations for better performance. The Ad Strength meter in RSAs serves as a guide based on best practices but does not direc...
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Avoid Blog Blunders & Ad Copy Chaos with Adrienne Shavers
Adrienne Shaver shared early career mistakes, like publishing a blog with the wrong client name, which taught her the importance of transparency and accountability in handling errors. She emphasized that efficiency should not compromise attention to detail, as seen when reusable ad copy led to id...
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Optimizing Email for AI Inboxes & Zero-Click Journeys
Zero-click marketing is becoming essential as AI-powered inboxes automatically display content, reducing the importance of traditional metrics like opens and clicks. AI tools parse emails to highlight key details directly in the inbox, enhancing user experience but challenging marketers with less...
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GMC Video Assets Section Now Live With Content
Google's Merchant Center now automatically populates a Video Assets section with content from linked sources like YouTube, centralizing commerce-ready creative assets for advertisers. This automation allows brands to potentially increase visibility across Google's shopping surfaces with minimal e...
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