Topic: campaign objectives

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  • Facebook Ad Costs Surge 21% in 2025, Outpacing Google
    September 8, 2025
    75%

    Facebook Ad Costs Surge 21% in 2025, Outpacing Google

    Facebook advertising costs rose by 21% in 2025, averaging $27.66 per lead, yet remain more affordable than Google's average CPL of $70.11. Traffic campaigns saw improved performance with a higher click-through rate and lower cost per click, while lead generation campaigns experienced increased co...

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  • AI Max for Search: The Ultimate Guide
    October 5, 2025
    60%

    AI Max for Search: The Ultimate Guide

    AI Max for Search is a new Google Ads feature that uses advanced AI to enhance targeting, ad copy generation, and landing page selection in Search campaigns. The feature includes automated search term matching, text customization for headlines and descriptions, and final URL expansion to direct t...

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Related Topics

text customization (1) conversion optimization (1) AI Tools (1) performance reporting (1) Marketing Strategies (1) campaign setup (1) industry benchmarks (1) search campaigns (1)