Topic: performance reporting
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AI Max for Search: The Ultimate Guide
AI Max for Search is a new Google Ads feature that uses advanced AI to enhance targeting, ad copy generation, and landing page selection in Search campaigns. The feature includes automated search term matching, text customization for headlines and descriptions, and final URL expansion to direct t...
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Master Responsive Search Ads: A Complete Guide
Responsive Search Ads (RSAs) are the standard for Google Ads search campaigns, requiring a Final URL, multiple headlines, and descriptions to allow Google to optimize ad combinations for better performance. The Ad Strength meter in RSAs serves as a guide based on best practices but does not direc...
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Avoid Blog Blunders & Ad Copy Chaos with Adrienne Shavers
Adrienne Shaver shared early career mistakes, like publishing a blog with the wrong client name, which taught her the importance of transparency and accountability in handling errors. She emphasized that efficiency should not compromise attention to detail, as seen when reusable ad copy led to id...
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Optimizing Email for AI Inboxes & Zero-Click Journeys
Zero-click marketing is becoming essential as AI-powered inboxes automatically display content, reducing the importance of traditional metrics like opens and clicks. AI tools parse emails to highlight key details directly in the inbox, enhancing user experience but challenging marketers with less...
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