Topic: ai advertising
-
Google Adds Mobile Carousel Ads to Image Search
Google has expanded its AI-powered carousel ads into Image Search results, placing scrollable, visual ad units directly into the browsing experience for a wider range of queries. The ads use advanced AI to match content to search queries, ensuring relevance even in non-visual sectors like legal s...
Read More » -
Coca-Cola's AI Holiday Ad Misses the Mark
Coca-Cola's latest holiday ad, heavily reliant on generative AI, has drawn criticism for diminishing the festive magic and failing to improve upon last year's widely panned unnatural visuals. The commercial avoids depicting human characters by featuring animals, but the animation is disjointed an...
Read More » -
Your Face in AI Ads: DirecTV's 2026 Screensaver Plan
DirecTV will launch AI-generated screensaver ads on its Gemini streaming devices in early 2026, replacing default wallpapers after ten minutes of inactivity to create new revenue streams. The ads, powered by Glance, will allow users to create personalized AI avatars and customize them with virtua...
Read More » -
AI Startup Friend's $1M Subway Ad Blitz
Friend, a new wearable AI device, is being heavily promoted in the New York City subway system with a marketing campaign costing over one million dollars and featuring thousands of ads. The campaign is described as a major gamble for the startup, aiming to generate buzz despite the CEO acknowledg...
Read More » -
Amazon Develops New AI Tools to Boost Ad Inventory
Amazon has launched new AI tools, including a chatbot, to help sellers generate promotional content and ads more efficiently by using prompts and brand details. These AI-generated ads can appear across Amazon's ecosystem, including Prime Video and Twitch, reducing time and cost while expanding ca...
Read More » -
This Vodafone Ad Features an AI Influencer
A Vodafone ad in Germany featured an AI-generated spokesperson that exhibited unsettling, uncanny valley traits such as unnatural hair movement and shifting facial features. The company confirmed it was testing AI in advertising, stating that AI's integration into modern life makes such experimen...
Read More » -
Publicis Shifts Focus to Creative as AI Expands Beyond Media
The advertising industry is shifting focus from AI in media buying to creative production, with companies like Publicis Groupe leading the charge to streamline content creation while maintaining quality and personalization. AI is becoming critical in creative production, with Publicis reporting g...
Read More » -
The AI Divide: Why 70% of Media Campaigns Haven't Evolved (And How the Other 30% Are Winning)
Despite all the AI buzz, 70% of companies still haven't cracked AI in media campaigns. The biggest barriers? Data chaos and system complexity, not job fears. With full adoption expected by 2026, we reveal who's actually winning and what you need to do now.
Read More » -
Google Exec: AI Transforms $66.9B Ad Revenue Game
AI is transforming advertising, with Google leading the charge by influencing everything from creative development to consumer targeting, turning last year's theoretical discussions into reality. Google's advertising and commerce platforms, including YouTube and Search, generated over $66.9 billi...
Read More » -
B2B Brands Ditch Keywords for Performance Max
Performance Max campaigns are increasingly replacing traditional keyword-targeted strategies in B2B digital advertising, as they deliver stronger results and are backed by extensive performance data. The shift is driven by changes in the digital landscape, including the rise of AI in search and e...
Read More » -
Reinventing B2B: Ryan Nelsen on Moving Beyond Broken Playbooks
Ryan Nelsen emphasizes that modern marketing requires abandoning outdated strategies and adopting AI-driven tools and a new mindset for growth. He advocates for blending B2C tactics into B2B strategies and integrating brand building with performance marketing rather than treating them separately....
Read More » -
6 Key Ad Trends Shaping Live Streaming in 2026
Live sports now make up 30% of streaming viewership, driving a major shift in advertising strategies as audiences move from traditional TV to streaming platforms. New technologies like AI and virtual advertising enable dynamic, non-intrusive ad placements, while interactive features and shoppable...
Read More » -
Can AI Escape the Enshittification Trap?
The author had a positive AI-assisted dining experience in Rome, where GPT-5 recommended a nearby restaurant by analyzing reviews, media mentions, and cuisine style, highlighting the potential for AI as a trusted advisor. Concerns were raised about AI potentially undergoing "enshittification," a ...
Read More » -
DirecTV to Launch AI-Powered Screensaver Ads
DirecTV is launching an AI-driven screensaver that turns idle screens into personalized, interactive shopping environments, developed with Glance for Gemini devices. The feature allows users to insert their likeness into AI-generated scenes via a QR code and mobile app, with customization through...
Read More » -
Avoid Blog Blunders & Ad Copy Chaos with Adrienne Shavers
Adrienne Shaver shared early career mistakes, like publishing a blog with the wrong client name, which taught her the importance of transparency and accountability in handling errors. She emphasized that efficiency should not compromise attention to detail, as seen when reusable ad copy led to id...
Read More » -
Sam Altman's ChatGPT Ad Shift: From Hating Ads to Embracing Them
Sam Altman, CEO of OpenAI, has shifted from skepticism to cautious optimism about digital advertising, believing a well-designed model could enhance user experience on platforms like ChatGPT. He cited his positive personal experience with Instagram ads as a turning point, expressing respect for M...
Read More » -
Hero's New SDK Automates Your AI Prompts
Many users struggle with writing effective AI prompts, leading to the emergence of specialized roles like prompt engineers and the integration of user-friendly features such as auto-generated recommendations in consumer applications. Hero, a startup founded by ex-Meta employees, has developed an ...
Read More » -
Amazon's New AI Agent Helps Sellers Automate Tasks & Grow Business
Amazon has launched an AI agent called Seller Assistant to help sellers automate daily operations and scale their businesses with proactive, around-the-clock support. The tool actively identifies issues like slow-moving inventory, recommends strategic actions, and ensures compliance with regional...
Read More » -
Microsoft and Amazon Forge Major Ad Partnership
Microsoft is discontinuing its Microsoft Invest DSP and partnering with Amazon DSP as its primary transition partner, effective February 28, 2026, to focus on its core advertising offerings. Advertisers using Microsoft Invest will migrate to Amazon DSP, gaining access to Amazon's audience insight...
Read More » -
Meta's Midjourney Partnership: AI's Next Big Leap
Meta has partnered with AI startup Midjourney to integrate its advanced aesthetic and generative capabilities into Meta's AI models and products. Midjourney, known for text-to-image and video generation, will remain independent while collaborating with Meta to enhance visual and multimodal AI sys...
Read More »