Topic: performance data
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Master Google Ads: Layer Audience Data for Better Search Results
Layering audience targeting onto Google Search campaigns enhances performance and provides valuable consumer insights across multiple advertising platforms. Key audience targeting categories include demographic targeting, custom audiences, remarketing, interest-based, affinity, and in-market audi...
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Google Adds YouTube Analytics to Demand Gen Campaigns
Google has enhanced Demand Gen campaign reporting by adding detailed YouTube analytics, allowing advertisers to see performance across different YouTube formats for better decision-making. The update provides separate performance metrics for YouTube In-Stream, In-Feed, and Shorts, enabling market...
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2025 Black Friday: Your Ultimate Affiliate PPC Compliance Guide
Black Friday drives high consumer spending and intense affiliate competition but introduces significant financial risks like coupon fraud and unauthorized brand bidding. Coupon fraud and brand bidding during peak shopping events drain advertising budgets, distort analytics, and increase customer ...
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