Topic: keyword targeting
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Google Mandates Certification for Prescription Drug Ads
Google is implementing a new policy requiring advertisers in the U.S., Canada, and New Zealand to obtain certification to use prescription drug terms in ads and keywords, while banning such promotions elsewhere. The policy will be enforced starting October 29 with a gradual rollout, giving advert...
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TikTok Search Ads Double Purchase Rates
TikTok's Search Ads Campaign is proving highly effective, delivering double the overall purchase lift and significantly higher returns on ad spend compared to non-search ads. The platform's search ads connect with users during active intent, driven by a 40% year-over-year increase in searches and...
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Master Google Ads: Layer Audience Data for Better Search Results
Layering audience targeting onto Google Search campaigns enhances performance and provides valuable consumer insights across multiple advertising platforms. Key audience targeting categories include demographic targeting, custom audiences, remarketing, interest-based, affinity, and in-market audi...
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