Topic: gen z engagement
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YouTube Trends: Power Your Brand Marketing Strategy
YouTube audiences are split between seeking authentic, real-world content and immersive virtual escapes, creating a dual opportunity for brands to connect through behind-the-scenes storytelling or engagement in digital worlds like Roblox and Minecraft. Global fandoms, fueled by YouTube, drive cro...
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How the NFL Is Adopting the MrBeast Playbook
The NFL held its first game in São Paulo, featuring the Kansas City Chiefs and Los Angeles Chargers, to expand its international presence and engage younger audiences through a free global YouTube stream. The broadcast included influencer collaborations, such as a scripted sketch with MrBeast, wh...
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7 Top UK Influencer Marketing Campaigns to Inspire You
Influencer marketing effectively blends authenticity with promotion, with 32% of Gen Z users choosing platforms based on influencer presence, highlighting their impact in the UK market. UK campaigns showcase diverse influencer strategies, including affiliate programs, account takeovers, and co-cr...
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Hinge CEO Launches Overtone, an AI Dating App
Hinge CEO Justin McLeod is stepping down to lead Overtone, a new AI dating app backed by Match Group that aims to use artificial intelligence and voice tools to foster more thoughtful connections. The online dating industry is facing headwinds like user fatigue and declining engagement, prompting...
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TikTok Search Ads Double Purchase Rates
TikTok's Search Ads Campaign is proving highly effective, delivering double the overall purchase lift and significantly higher returns on ad spend compared to non-search ads. The platform's search ads connect with users during active intent, driven by a 40% year-over-year increase in searches and...
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Facebook Dating: Is Anyone Actually Using It?
Facebook Dating is often overlooked but has a substantial user base, with 21.5 million daily active users across 52 countries, and is gaining traction among younger audiences. The service is entirely free, providing full functionality without paywalls or in-app purchases, in contrast to competito...
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