Topic: gen z engagement

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  • How the NFL Is Adopting the MrBeast Playbook
    September 21, 2025
    85%

    How the NFL Is Adopting the MrBeast Playbook

    The NFL held its first game in São Paulo, featuring the Kansas City Chiefs and Los Angeles Chargers, to expand its international presence and engage younger audiences through a free global YouTube stream. The broadcast included influencer collaborations, such as a scripted sketch with MrBeast, wh...

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  • 7 Top UK Influencer Marketing Campaigns to Inspire You
    June 12, 2025
    85%

    7 Top UK Influencer Marketing Campaigns to Inspire You

    Influencer marketing effectively blends authenticity with promotion, with 32% of Gen Z users choosing platforms based on influencer presence, highlighting their impact in the UK market. UK campaigns showcase diverse influencer strategies, including affiliate programs, account takeovers, and co-cr...

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  • TikTok Search Ads Double Purchase Rates
    September 11, 2025
    80%

    TikTok Search Ads Double Purchase Rates

    TikTok's Search Ads Campaign is proving highly effective, delivering double the overall purchase lift and significantly higher returns on ad spend compared to non-search ads. The platform's search ads connect with users during active intent, driven by a 40% year-over-year increase in searches and...

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Related Topics

Marketing Strategies (15) content creators (15) fan reactions (11) performance marketing (10) international markets (9) fan experience (5) keyword targeting (3) cultural differences (3)