Topic: peak season

  • Google Performance Max Now Includes Waze Ads & Reporting

    Google Performance Max Now Includes Waze Ads & Reporting

    Google has integrated Waze advertising into its Performance Max campaigns in the U.S., enabling marketers to use existing creative assets for store-related goals and enhancing channel performance reporting. Waze ads now appear as Promoted Places in navigation pins, targeting users near physical s...

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  • Australians Lose $1,700 Each to AI-Powered Fraud in 2025

    Australians Lose $1,700 Each to AI-Powered Fraud in 2025

    Australians experienced a near doubling of average fraud losses to about $1,700 per person in 2025, with baby boomers seeing a 332% increase in financial harm. Fraud is escalating due to criminals using AI to create convincing, large-scale scams that mimic legitimate communications, pressuring re...

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  • Microsoft Ads Introduces Supplemental Feeds for Easier Product Updates

    Microsoft Ads Introduces Supplemental Feeds for Easier Product Updates

    Microsoft Ads has introduced Supplemental Feeds globally, allowing merchants to update specific product details without resubmitting entire catalogs, enhancing flexibility and speed during peak shopping periods. Advertisers can modify attributes like titles, descriptions, and promotions separatel...

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