Topic: Baby Boomers
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Bridging Generations: Marketing Strategies for the Gen Beta Era and Beyond
The digital landscape is constantly evolving, and with it, the way we consume content and interact with brands. Marketers need to be able to adapt to these changes to reach…
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Australians Lose $1,700 Each to AI-Powered Fraud in 2025
Australians experienced a near doubling of average fraud losses to about $1,700 per person in 2025, with baby boomers seeing a 332% increase in financial harm. Fraud is escalating due to criminals using AI to create convincing, large-scale scams that mimic legitimate communications, pressuring re...
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