Topic: organic discovery

  • Game Discoverability: A Rebirth in the Digital Age

    Game Discoverability: A Rebirth in the Digital Age

    Organic game discoverability has transformed into a complex, social discipline requiring strategic investment in social media traction and creator ecosystems, as players increasingly find games through platforms like YouTube and TikTok rather than storefronts alone. Developers must treat discover...

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  • Google Adds Mobile Carousel Ads to Image Search

    Google Adds Mobile Carousel Ads to Image Search

    Google has expanded its AI-powered carousel ads into Image Search results, placing scrollable, visual ad units directly into the browsing experience for a wider range of queries. The ads use advanced AI to match content to search queries, ensuring relevance even in non-visual sectors like legal s...

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