Topic: marketing challenges
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Why Marketing Budgets Get Cut (And How to Protect Yours)
Marketing teams often struggle to secure funding because they fail to connect their activities to tangible financial outcomes, such as profit or market share, which are priorities for finance leaders. To build credibility, marketers should use realistic ROI estimates, tie key performance indicato...
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62% of B2B CMOs Unprepared for AI Competition, Report Finds
A majority of B2B marketing leaders feel unprepared to compete against AI-enabled challengers, citing a lack of necessary skills, budget, or resources. Traditional marketing channels are rapidly losing effectiveness, with B2B website traffic plummeting and AI sources projected to drive a signific...
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Why Demonschool's Release Date Shift Was Essential
Indie developers face intense challenges in funding and visibility, exemplified by Necrosoft Games delaying Demonschool to avoid competing with Hollow Knight: Silksong, highlighting the strategic decisions needed for a successful launch. Demonschool, a tactical RPG with social simulation elements...
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Game Discoverability: A Rebirth in the Digital Age
Organic game discoverability has transformed into a complex, social discipline requiring strategic investment in social media traction and creator ecosystems, as players increasingly find games through platforms like YouTube and TikTok rather than storefronts alone. Developers must treat discover...
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The Most Exciting Bluetooth Feature You're Missing
Auracast is a transformative Bluetooth feature that broadcasts audio like a private radio station to unlimited nearby devices, but it suffers from a surprising lack of consumer awareness despite being embedded in many products. The technology offers significant benefits for auditory accessibility...
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Decode Your Marketing Data for Better Results
Marketing teams are overwhelmed by vast data volumes but often lack the resources or expertise to extract actionable insights, hindering growth and campaign performance. Artificial intelligence is emerging as a potential equalizer, automating tasks like reporting and predictive analytics to help ...
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Martech Strategy: When to Sprint vs. When to Marathon
Effective martech leaders must balance the urgency of sprints with the endurance of marathons, as constant speed can be as harmful as excessive caution. To improve strategy, conduct a time audit to align daily efforts with long-term goals and bridge the gap by directly observing customer experien...
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