Topic: Social Media Marketing
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Engineer Cross-Channel Synergy Between Search & Social
Integrating search and social media strategies is essential for modern marketing, as they amplify each other to boost online visibility and build brand trust through a unified customer journey. Social media serves as a key discovery channel, especially for younger audiences, sparking initial inte...
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Game Discoverability: A Rebirth in the Digital Age
Organic game discoverability has transformed into a complex, social discipline requiring strategic investment in social media traction and creator ecosystems, as players increasingly find games through platforms like YouTube and TikTok rather than storefronts alone. Developers must treat discover...
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Data Dynamo: Elon Musk's xAI Acquires Social Platform X for $45 Billion
▼ Summary - xAI has acquired the social media platform X (formerly Twitter) in an all-stock deal valuing X at $33 billion ($45 billion including debt) and xAI at $80…
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4 Marketing Problems AI Solves Today
AI is being practically applied to solve specific marketing bottlenecks, transforming it from a resource-heavy process into a more agile and measurable operation. AI video and voice generation tools drastically compress production timelines and costs, enabling rapid content creation, multi-format...
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Activists Battle ICE Using Fortnite
Activists are using online games like Fortnite and Grand Theft Auto to stage immersive protests and educate players about immigration rights through simulated encounters with authorities. The New Save Collective, a group of activist gamers, organizes these events to teach real-world legal strateg...
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Free AI Tools for 'Small Business Saturday' Marketing Materials
Small Business Saturday helps local shops stand out during the holiday season by shifting focus from major retailers to independent businesses. Free AI tools like ChatGPT, Canva, Gemini, and Google Pomelli enable small businesses to create professional marketing materials such as posters, flyers,...
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Unlock Exclusive Loyalty Secrets at SAP Emarsys Masterclass
Traditional loyalty programs are losing effectiveness as customers increasingly switch brands despite personalized offers and rewards. The SAP Emarsys Festival Loyalty Masterclass on September 24 will feature case studies from brands like Wella, Bioré, and PepsiCo sharing strategies for building ...
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Major Newsletter Platform Expands to Bluesky and Mastodon
Ghost now supports content distribution on decentralized social networks like Bluesky, Threads, and Mastodon, expanding reach beyond email newsletters. The platform's new social web syndication and built-in reader, powered by ActivityPub, enable seamless cross-platform publishing and content trac...
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Reddit Lets Brands Turn User Praise Into Ads
Reddit introduces Conversation Summary Add-ons, an ad tool that integrates authentic user discussions and AI-driven summaries beneath brand ads for enhanced engagement. Early adopters like Jackbox Games and Lucid are testing the feature, which leverages Reddit's 22 billion posts to provide social...
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L'Oréal's Infrared Flat Iron Styles Hair in Record Time
L'Oréal's Light Straight flat iron prototype uses infrared light to style hair at a lower maximum temperature of 320°F, aiming to reduce heat damage and cut styling time significantly compared to traditional high-heat irons. The device demonstrated the ability to style hair in a single pass, leav...
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Discord Launches Advertising Platform
Discord is launching unskippable video ads tied to in-game rewards, ensuring full visibility by pausing when users switch tabs, marking a shift from its Nitro subscription model. The platform, with over 200 million monthly users, offers opt-in personalized ads based on gaming habits while maintai...
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Get Microsoft's Windows XP Crocs for $79.95
Microsoft has released limited edition Windows XP-themed Crocs for $79.95, available for public purchase through their online store after initially being a sweepstakes prize. The shoes feature the iconic Windows XP bliss wallpaper on the upper, a green hill-inspired sole, and include nostalgic Ji...
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