Topic: Social Media Marketing
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Data Dynamo: Elon Musk's xAI Acquires Social Platform X for $45 Billion
▼ Summary - xAI has acquired the social media platform X (formerly Twitter) in an all-stock deal valuing X at $33 billion ($45 billion including debt) and xAI at $80…
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Unlock Exclusive Loyalty Secrets at SAP Emarsys Masterclass
Traditional loyalty programs are losing effectiveness as customers increasingly switch brands despite personalized offers and rewards. The SAP Emarsys Festival Loyalty Masterclass on September 24 will feature case studies from brands like Wella, Bioré, and PepsiCo sharing strategies for building ...
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Major Newsletter Platform Expands to Bluesky and Mastodon
Ghost now supports content distribution on decentralized social networks like Bluesky, Threads, and Mastodon, expanding reach beyond email newsletters. The platform's new social web syndication and built-in reader, powered by ActivityPub, enable seamless cross-platform publishing and content trac...
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Reddit Lets Brands Turn User Praise Into Ads
Reddit introduces Conversation Summary Add-ons, an ad tool that integrates authentic user discussions and AI-driven summaries beneath brand ads for enhanced engagement. Early adopters like Jackbox Games and Lucid are testing the feature, which leverages Reddit's 22 billion posts to provide social...
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Discord Launches Advertising Platform
Discord is launching unskippable video ads tied to in-game rewards, ensuring full visibility by pausing when users switch tabs, marking a shift from its Nitro subscription model. The platform, with over 200 million monthly users, offers opt-in personalized ads based on gaming habits while maintai...
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