Topic: content localization
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Why Global Authority Fails: The E-E-A-T Gap Explained
A strong online presence requires building genuine local trust and authority, not just relying on a global brand name, as search engines prioritize region-specific E-E-A-T signals over international reputation. Global brands often fail in local markets because their content lacks local relevance,...
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Daniel Djahjah on Building LATAM's Streaming Community at Streaming Media 2025
ABOTTS is a community-driven organization uniting diverse industry players across Latin America to foster collaboration and connect local businesses with global opportunities in the streaming sector. The association is expanding geographically into Argentina and Mexico while deepening engagement ...
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4 Marketing Problems AI Solves Today
AI is being practically applied to solve specific marketing bottlenecks, transforming it from a resource-heavy process into a more agile and measurable operation. AI video and voice generation tools drastically compress production timelines and costs, enabling rapid content creation, multi-format...
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YouTube Trends: Power Your Brand Marketing Strategy
YouTube audiences are split between seeking authentic, real-world content and immersive virtual escapes, creating a dual opportunity for brands to connect through behind-the-scenes storytelling or engagement in digital worlds like Roblox and Minecraft. Global fandoms, fueled by YouTube, drive cro...
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Amazon's AI Now Translates Kindle Books for Authors
Amazon has launched Kindle Translate, a free AI tool for self-published authors to translate their ebooks into other languages, starting with English, Spanish, and German. The service allows authors to set pricing, review translations before release, and includes an automated accuracy check, with...
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Launch AI-Powered Campaigns Instantly
The MarTech Conference on November 4, 2025, will feature a session on using AI to overcome creative bottlenecks in marketing, enabling faster campaign and content creation at scale. Modern AI tools are transforming creative development into a streamlined process that maintains brand integrity whi...
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7 Powerful AI Personalization Strategies for Marketing
AI personalization uses artificial intelligence to analyze individual behavior and data, enabling dynamic, tailored marketing experiences that improve engagement and loyalty, as seen with Amazon and Netflix. It functions through continuous behavior tracking, real-time adaptation, and predictive a...
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