Topic: omnichannel integration

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  • Martech's Reboot: From Tech Tangle to Growth Engine
    October 28, 2025
    82%

    Martech's Reboot: From Tech Tangle to Growth Engine

    Despite reaching $131 billion in 2023, the martech sector struggles to deliver measurable growth due to organizational and operational failures. Key failure points include lack of executive leadership, technology sprawl, ineffective performance measurement, and widening skills deficiencies. Exper...

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  • The Hidden AI Shaping Your Customer Experience
    January 12, 2026
    80%

    The Hidden AI Shaping Your Customer Experience

    The modern customer experience is shaped by two types of AI: visible AI that users knowingly interact with (like chatbots) and invisible AI that works in the background (like fraud detection systems). A successful strategy requires integrating both types to create a seamless, unified experience, ...

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Related Topics

AI Transparency (1) Marketing Strategy (1) AI Integration (1) customer experience (1) market trends (1) customer feedback (1) roi measurement (1) engagement rates (1)