Topic: executive ownership
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Why the C-Suite Must Prioritize Web Performance Now
Web performance is a critical business function that requires executive attention to bridge the gap between potential and actual outcomes, rather than being treated as a secondary marketing expense. Organizational misalignment often leads to a Digital Performance Gap, where siloed departments res...
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Martech's Reboot: From Tech Tangle to Growth Engine
Despite reaching $131 billion in 2023, the martech sector struggles to deliver measurable growth due to organizational and operational failures. Key failure points include lack of executive leadership, technology sprawl, ineffective performance measurement, and widening skills deficiencies. Exper...
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