Topic: loyalty programs
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2026 Digital Marketing Trends: What's Next?
Consumer priorities are shifting towards immediate well-being and tangible rewards, requiring brands to offer instant gratification through smaller, more frequent milestones in their customer journeys. Artificial intelligence is transforming search into a creative, conversational process, demandi...
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Turn Holiday Shoppers into Loyal Customers for Life
Genuine customer loyalty stems from authentic human connections rather than transactional rewards, as demonstrated by La Quinta's personalized postcard initiative that fostered lasting relationships. Personalized engagement, such as handwritten communications and direct responses, proved more eff...
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Agentic AI: The End of OTA Search Dominance?
Agentic AI is transforming travel planning by handling everything from research to booking within its interface, bypassing traditional online travel agency (OTA) websites and threatening their visibility and customer loyalty. This shift reduces user engagement with OTAs, potentially harming their...
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Top 11 Email Marketing Tools for Restaurants in 2025
Email marketing helps restaurants manage customer traffic, promote specials, and build loyalty through automated communications and personalized campaigns. Implementing targeted email strategies can yield a high return on investment, with some restaurants seeing repeat visit rates increase by up ...
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Australians to Spend 43% More This Black Friday Weekend
Australian consumers plan to spend 43% more this Black Friday weekend, with average expenditure rising to $324, reflecting increased confidence from both shoppers and retailers. Shoppers are adopting a more disciplined approach, with 58% setting spending limits, while retailers are enhancing stra...
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Firsttrip & Bangladesh Telecoms Launch Smart Travel Revolution
Firsttrip partners with Bangladesh's top telecom loyalty programs to integrate its AI travel platform, offering smarter and more connected services to millions of users. Members gain exclusive benefits like AI-personalized travel deals, real-time booking, and instant perks by verifying their stat...
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From Headphones to Loyalty: How One Founder Built Lantern
Andrew Lissimore shifted focus from customer acquisition to retention due to high costs, leading him to develop Lantern, a customizable Shopify-native loyalty platform. Lantern significantly improved Headphones.com's metrics, increasing repeat purchase rates from 30% to 50% and reducing the time ...
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Morocco to Digitize 50,000 Retail Stores with Z.systems
The Moroccan government is partnering with Z.systems to digitally modernize 50,000 local shops, enhancing their competitiveness as part of the national strategy leading up to the 2030 World Cup. Shopkeepers will receive digital tools that streamline operations, connect them with major distributor...
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Zeta Global Acquires Marigold's Enterprise Software Division
Zeta Global is acquiring Marigold's enterprise software division, including tools like Marigold Loyalty and Cheetah Digital, to enhance its customer engagement and data-driven marketing capabilities, with the deal expected to close by the end of 2025. The acquisition adds specialized platforms th...
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Unlock Exclusive Loyalty Secrets at SAP Emarsys Masterclass
Traditional loyalty programs are losing effectiveness as customers increasingly switch brands despite personalized offers and rewards. The SAP Emarsys Festival Loyalty Masterclass on September 24 will feature case studies from brands like Wella, Bioré, and PepsiCo sharing strategies for building ...
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AI & Local Search: 2025 Visibility & ROI Trends
AI has revolutionized local search by delivering hyper-personalized results through real-time data analysis, context interpretation, and intent prediction, giving businesses a competitive edge. The evolution of local search progressed through three phases: foundational data accuracy, engagement-f...
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