Topic: conversational search
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Conversational AI's Impact on Paid Search Economics
Microsoft Copilot is transforming digital advertising by using conversational AI to turn detailed user queries into intent-rich signals, significantly increasing return on ad spend by understanding nuanced context rather than just keywords. This approach leverages Microsoft's vast first-party dat...
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Top Marketing Insights from Current Search Trends
Search behavior is shifting from simple keywords to open-ended, conversational queries that capture broader consumer intent and inspiration, especially in early purchase journeys. Visual search, led by tools like Google Lens, is becoming mainstream, creating a direct link from visual discovery to...
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Google AI Mode: The Future of Search Ads & Monetization
Google's AI Mode revolutionizes search by combining conversational interactions with traditional results, powered by Gemini 2.5 for dynamic, context-aware dialogues. The shift to AI-driven search forces advertisers to rethink strategies, as nuanced, evolving queries challenge traditional keyword-...
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Google AI Search Now Sees and Talks About Images
Google has launched a visual search feature that allows users to combine images and conversational language in searches, currently available in English for U.S. users. The system uses the Gemini 2.5 model and visual search fan-out to interpret images and queries, enabling intuitive shopping with ...
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Google's AI Image Search Now Talks Back
Google has launched a conversational AI mode for visual search, enabling users to describe what they need in everyday language instead of using rigid filters. The feature allows for interactive refinement of search results through follow-up requests and supports queries initiated by text, uploade...
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Google's AI Shops for You: Conversational Search & Agentic Checkout
Google has launched AI shopping innovations including conversational search, an enhanced Gemini app, and automated checkout to streamline the online buying experience for the holidays. The AI features provide tailored product responses, price tracking, and automated purchasing via Google Pay, whi...
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Google's Robby Stein: AI and the Future of Search
AI integration expands Google Search by handling complex, conversational queries while preserving traditional search functions, as stated by VP Robby Stein. Google's AI Mode and tools like Google Lens enhance user experience by providing context-aware answers and enabling natural interactions, su...
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Firefox adds Perplexity AI as new search option
Mozilla is globally integrating Perplexity AI into Firefox as a new search option, allowing desktop users to access conversational answers with citations directly from the address bar. The decision for a worldwide rollout followed positive feedback from a pilot program in select countries, and us...
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Agentic AI: The End of OTA Search Dominance?
Agentic AI is transforming travel planning by handling everything from research to booking within its interface, bypassing traditional online travel agency (OTA) websites and threatening their visibility and customer loyalty. This shift reduces user engagement with OTAs, potentially harming their...
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Kore.ai Recognized as a Leader in Cognitive Search Platforms
Kore.ai was named a Leader in The Forrester Wave: Cognitive Search Platforms, Q4 2025, achieving top scores in Strategy and Vision, highlighting its role in advancing enterprise AI with contextual and actionable user experiences. The platform's strengths include conversation-first search, advance...
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2026 Digital Marketing Trends: What's Next?
Consumer priorities are shifting towards immediate well-being and tangible rewards, requiring brands to offer instant gratification through smaller, more frequent milestones in their customer journeys. Artificial intelligence is transforming search into a creative, conversational process, demandi...
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ChatGPT Now Smarter at Organizing Your Work and School Data
OpenAI has launched a "company knowledge" feature for ChatGPT, enabling Business, Enterprise, and Education users to integrate with platforms like Slack and Google Drive for unified data access. This enhancement allows ChatGPT to function as a conversational search engine, synthesizing answers fr...
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Google Introduces Real-Time AI Voice Search with 'Search Live'
Google's new Search Live feature enables real-time AI voice search on mobile devices, allowing natural spoken conversations while displaying relevant web links. The feature uses a specialized Gemini AI model to maintain conversation context, works across apps in the background, and offers text tr...
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Industries Adapting to Answer-Driven Search
The shift from traditional search results to AI-generated direct answers is forcing brands to adopt Answer Engine Optimization (AEO), focusing on content structure, clarity, and credibility to ensure visibility. Different industries face unique AEO challenges: retail must optimize structured data...
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Google AI Overviews Now Launch Directly Into AI Mode
Google now automatically shifts users into a dedicated AI conversation mode when asking a follow-up question from an AI Overview, making the transition seamless and powered by the Gemini 3 model by default. This conversational interface overlays standard search results and removes all source cita...
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AI Browsers: A Marketer's Guide to ChatGPT & Perplexity
AI-powered browsers like ChatGPT Atlas and Perplexity Comet are transforming user interaction by integrating conversational assistants, turning passive searching into active collaboration and requiring marketers to rethink content and analytics strategies. These browsers shift discovery from user...
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Google's Nano Banana AI Editor Expands to Search, Photos & NotebookLM
Google is expanding its Nano Banana AI image editor beyond Gemini, integrating it into Google Search, Photos, and NotebookLM to make advanced image editing accessible through text prompts. The feature is available on mobile via Google Lens and the Google app, where users can edit photos by tappin...
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CMOs: Master the Multi-AI Search Shift (Part 2)
Digital search is evolving into a multi-faceted ecosystem where AI and traditional search engines coexist, requiring brands to adapt their visibility and engagement strategies. AI Overviews and AI Mode are reshaping search by providing AI-generated summaries and broad discovery, while traditional...
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Google Expands AI Overview Ads to New Markets
Google is expanding its AI Overview advertisements to key English-speaking regions outside the U.S., with full rollout expected by the end of 2025, integrating ads into AI-powered search results. This expansion allows brands to place ads directly within AI-generated summaries, offering new engage...
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