Topic: Visual Search
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Unlock Multimodal AI Search: Make Your Products Machine-Readable
Visual content has become the primary driver of consumer decisions, with high-quality images and videos helping shoppers visualize products and resolve uncertainties, while also serving as data for AI systems to match products with customer needs through multimodal search. The adoption of multimo...
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Google AI Search Now Sees and Talks About Images
Google has launched a visual search feature that allows users to combine images and conversational language in searches, currently available in English for U.S. users. The system uses the Gemini 2.5 model and visual search fan-out to interpret images and queries, enabling intuitive shopping with ...
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Google AI Mode Goes Visual with Inspiring Shopping Ideas
Google's AI Mode introduces a highly visual search experience, using advanced visual analysis to deliver graphical results and inspire users, particularly in shopping queries. The system employs a visual search fan-out technique that breaks queries into subtopics, analyzing images and text to gen...
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Pinterest Beta Tests New "Top of Search" Ads
Pinterest is beta testing "Top of Search" ads, which appear prominently within the first ten search results to target users actively seeking ideas and products. These ads are performing strongly, achieving a 29% higher click-through rate and being 32% more effective at attracting new customers co...
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Google's AI Image Search Now Talks Back
Google has launched a conversational AI mode for visual search, enabling users to describe what they need in everyday language instead of using rigid filters. The feature allows for interactive refinement of search results through follow-up requests and supports queries initiated by text, uploade...
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Amazon Lens Live: Shop Anything You See Instantly
Amazon has launched Lens Live, a feature that uses smartphone cameras to scan real-world objects and instantly find matching products for purchase on its marketplace. The tool, currently exclusive to iOS, employs advanced object detection to analyze items in real time and presents a carousel of s...
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Top Marketing Insights from Current Search Trends
Search behavior is shifting from simple keywords to open-ended, conversational queries that capture broader consumer intent and inspiration, especially in early purchase journeys. Visual search, led by tools like Google Lens, is becoming mainstream, creating a direct link from visual discovery to...
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TikTok Puts Shop Products on Gaza War Videos
TikTok's new AI-powered shopping feature is sparking controversy after it suggested products on videos depicting the humanitarian crisis in Gaza, raising ethical concerns about monetizing sensitive content. The tool scans objects in videos, such as clothing, and prompts users to buy similar items...
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Amazon's Lens Live: AI-Powered Real-World Shopping Tool
Amazon has launched Lens Live, an advanced visual search tool that uses real-time camera overlays to identify and explore products in the user's surroundings. The feature supports comparison shopping by displaying matching or similar Amazon products, with options to add items directly to the cart...
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New Data: How Consumer Search Behavior is Changing for Marketers
Consumer search behavior is diversifying, with nearly a third of Gen Z and Millennials preferring social media over traditional search engines for queries. AI-powered search tools are gaining traction, with 72% of consumers interested in using generative AI for shopping research, while mobile and...
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Google's Robby Stein: AI and the Future of Search
AI integration expands Google Search by handling complex, conversational queries while preserving traditional search functions, as stated by VP Robby Stein. Google's AI Mode and tools like Google Lens enhance user experience by providing context-aware answers and enabling natural interactions, su...
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Google Assistant Out, Gemini Takes Over Maps
Google is replacing its Assistant with the more advanced Gemini AI in Maps, starting a gradual rollout that will enhance navigation and local discovery features. Gemini offers superior conversational abilities, handling complex, multi-part requests to provide contextual and detailed recommendatio...
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Google's New Desktop App Adds Spotlight-Style Search to Windows
Google is testing a new Windows desktop app that offers a Spotlight-style search via Alt + Space, enabling users to find information across local files, Google Drive, and the web. The app integrates Google Lens for visual searches and AI Mode for tasks like solving math problems, with results org...
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Google's Gemini 3 Makes Search Smarter
Gemini 3 is Google's advanced AI model that enhances reasoning, multimedia interpretation, and coding within its ecosystem, starting with Search to make digital interactions more intuitive and efficient. Google is embedding AI across its product lineup, from established services like Maps and Gma...
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Yelp's AI Now Shows You Photos of Dishes From Any Menu
Yelp introduced an AI feature that lets users point their phone camera at a menu to instantly view photos and reviews for each dish, enhancing decision-making with interactive overlays. The app's AI assistant now answers questions about various businesses using gathered data, remembers user prefe...
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Comprehensive Guide to SEM
Explore the latest in Search Engine Marketing for 2025! With a focus on SEO, PPC, and user experience, SEM is transforming. Our guide highlights key strategies, from AI-enhanced keyword bidding to voice search optimization. Stay competitive with insights on the newest tools and trends in this dynamic field.
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Amazon's AI Explains Why You Should Buy Recommended Products
Amazon has launched "Help me decide," an AI feature that provides personalized product recommendations by analyzing user data like search history and past purchases. The tool uses large language models and Amazon services such as AWS Bedrock and SageMaker to efficiently process data and generate ...
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Firefox adds Perplexity AI as new search option
Mozilla is globally integrating Perplexity AI into Firefox as a new search option, allowing desktop users to access conversational answers with citations directly from the address bar. The decision for a worldwide rollout followed positive feedback from a pilot program in select countries, and us...
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Pinterest Tests AI-Powered Personalized Boards
Pinterest is introducing new AI features to turn user boards into personalized discovery and shopping tools, with testing underway in the U.S. and Canada. Key additions include the "Styled for you" collage for outfit assembly and "Boards made for you" for curated style inspiration, both utilizing...
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