Topic: real-time engagement
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Reddit Removes Subreddit Subscriber Counts
Reddit has removed public subscriber counts from all subreddits to shift focus toward more meaningful engagement metrics. The platform now highlights the number of recent visitors and contributions, using a rolling 28-day average to better reflect community activity. Moderators will be limited to...
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Zeta Global Acquires Marigold's Enterprise Software Division
Zeta Global is acquiring Marigold's enterprise software division, including tools like Marigold Loyalty and Cheetah Digital, to enhance its customer engagement and data-driven marketing capabilities, with the deal expected to close by the end of 2025. The acquisition adds specialized platforms th...
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How Disruptive Innovation Explains Positionless Marketing's Rise
Positionless Marketing replaces traditional siloed approaches with an integrated, agile framework, enabling faster and more personalized consumer engagement. It empowers individual marketers with data, creative, and optimization tools, eliminating bottlenecks and reducing dependency on specialize...
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AI Search Pushes Brands Beyond Google: The New Channel Strategy
The rise of AI search and community forums means many searches now end without a click, forcing brands to move beyond relying solely on traditional SEO for website traffic. AI Engine Optimization (AEO) focuses on creating content that serves as the definitive answer for AI tools by satisfying com...
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Unlock Exclusive Loyalty Secrets at SAP Emarsys Masterclass
Traditional loyalty programs are losing effectiveness as customers increasingly switch brands despite personalized offers and rewards. The SAP Emarsys Festival Loyalty Masterclass on September 24 will feature case studies from brands like Wella, Bioré, and PepsiCo sharing strategies for building ...
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How Speed Is Transforming Sports Media Economics
Sports media consumption is rapidly evolving, with real-time content delivery becoming crucial as fans demand instant highlights and behind-the-scenes footage, pushing media companies to modernize workflows. Younger audiences, especially Gen Z, prefer short-form clips on platforms like TikTok and...
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