Topic: llm visibility
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ChatGPT Ads: Merging SEO and Paid Media
ChatGPT ads represent a pivotal shift, merging SEO and paid media into a unified strategy centered on conversational intent, moving the battleground from search results pages to user prompts. This evolution changes the core unit of strategy from keywords to intent-rich prompts, demanding new tact...
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LinkedIn's AI Search Slashed Traffic by 60%
Google's AI Overviews have drastically reduced non-brand search traffic for some B2B topics, with LinkedIn reporting up to a 60% drop as users get answers directly in search results instead of clicking through to websites. In response, LinkedIn formed a cross-functional taskforce to optimize for ...
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12 Proven Tactics to Boost Your AI Search Visibility
Core SEO principles remain vital, but adapting to how large language models (LLMs) interpret information is now critical for visibility in AI-powered search. Actionable strategies include creating audience-specific pages, using website footers for key information, and publishing fresh, multimodal...
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Mastering LLM Alignment: A Complex but Achievable Goal
Brand alignment is now essential for visibility in Large Language Models (LLMs), shifting from a luxury to a necessity, as LLMs reward cohesive brands and penalize weak ones. A common issue is a maturity inflection point where brands must evolve their marketing strategy beyond initial success, as...
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Master Your SEO Content Audit: Boost Performance & AI Visibility
Modern SEO content audits must evolve beyond keywords to address AI-driven search environments and LLM performance for genuine business impact. Traditional audits often fail by being either too superficial or overly complex, lacking actionable insights for current search and AI systems. A perform...
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Unlock the AI Funnel: Track Performance with LLM Tools
The marketing landscape has shifted from the trackable open web to opaque AI environments, where a brand's inclusion in an AI's reasoning process is more critical than traditional metrics like clicks. A new category of AI tracking tools has emerged, requiring marketers to reconcile synthetic data...
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Unlock Growth: Rethink Your Funnel with LLM Analytics
The consumer journey has shifted from the open web to closed AI environments like ChatGPT, creating "funnel blindness" where traditional analytics can no longer track how customers discover and evaluate brands. Marketers must reconstruct the customer journey using two types of data: synthetic (la...
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