Topic: synthetic data
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Unlock the AI Funnel: Track Performance with LLM Tools
The marketing landscape has shifted from the trackable open web to opaque AI environments, where a brand's inclusion in an AI's reasoning process is more critical than traditional metrics like clicks. A new category of AI tracking tools has emerged, requiring marketers to reconcile synthetic data...
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Unlock Growth: Rethink Your Funnel with LLM Analytics
The consumer journey has shifted from the open web to closed AI environments like ChatGPT, creating "funnel blindness" where traditional analytics can no longer track how customers discover and evaluate brands. Marketers must reconstruct the customer journey using two types of data: synthetic (la...
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AI Startups Seize Control of Their Data Destiny
Startups are increasingly collecting proprietary data directly from human experts, recognizing that superior training data leads to better AI performance, as seen with Turing Labs using GoPro footage from artists and professionals. Companies like Turing and Fyxer prioritize high-quality, curated ...
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Salesforce's AI Agent 'Flight Simulator' Solves 95% Pilot Failure Rate
Salesforce has launched CRMArena-Pro, a simulation platform that rigorously tests AI agents in realistic business scenarios to improve their reliability before deployment. The company introduced the Agentic Benchmark for CRM, evaluating AI agents on metrics including accuracy, cost, speed, trust,...
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Alibaba Integrates Nvidia AI Hardware Into Its Platform
Alibaba is integrating Nvidia's AI tools into its cloud platform to enhance offerings for developers in robotics, autonomous vehicles, and smart environments. The partnership centers on Nvidia's Physical AI software for creating 3D digital replicas to generate synthetic data for training AI model...
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Google's VaultGemma: Secure, Private AI for Sensitive Data
Google has launched VaultGemma, a new large language model that uses differential privacy to protect sensitive information during training, making it suitable for industries like healthcare and finance. The model is open-sourced for researchers and developers to experiment with privacy-preserving...
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Gartner Predicts Gen AI Disillusionment by 2025
Gartner's 2025 Hype Cycle report highlights AI agents and data management as peak hype areas, but warns of an impending reality check for many AI innovations due to inflated expectations. The study emphasizes the need for strategic AI implementation, refined data infrastructure, and AI Trust, Ris...
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Marketers Boost ROI with Expanded GenAI Adoption
Generative AI adoption in marketing has surged to 85%, up from 75% a year ago, with 80% of marketers already seeing a return on investment. The technology is delivering significant benefits, including improved personalization (94%), greater efficiency in handling data (91%), and meaningful time a...
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