Topic: analytics platforms
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Unlock Growth: Rethink Your Funnel with LLM Analytics
The consumer journey has shifted from the open web to closed AI environments like ChatGPT, creating "funnel blindness" where traditional analytics can no longer track how customers discover and evaluate brands. Marketers must reconstruct the customer journey using two types of data: synthetic (la...
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First-Touch Analytics: The 2026 SEO Game-Changer
Traditional SEO measurement is failing because outdated attribution models, like last-touch, cannot capture the value of organic search in an era of AI summaries and zero-click results, leading to reported traffic declines. The industry must shift to first-touch analytics and clean data to unders...
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Unlock the AI Funnel: Track Performance with LLM Tools
The marketing landscape has shifted from the trackable open web to opaque AI environments, where a brand's inclusion in an AI's reasoning process is more critical than traditional metrics like clicks. A new category of AI tracking tools has emerged, requiring marketers to reconcile synthetic data...
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Marketing Trends to Drop in 2026
Marketing professionals in 2026 seek AI that flawlessly integrates with daily tools to automate data cleaning and analysis, moving beyond novelty to become a reliable, accurate foundation for campaigns. A strategic pivot is required as social platforms allow users to filter AI-generated content, ...
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Google Search Service Disruption: What Happened and How It Was Fixed
Google resolved a service disruption from October 3rd to October 6th, caused by a data center issue that affected certain web pages in specific regions. The incident was a partial outage with unclear scope, prompting SEO professionals to monitor traffic changes but avoid reactive website adjustme...
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