Topic: field data
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Unlock Growth: Rethink Your Funnel with LLM Analytics
The consumer journey has shifted from the open web to closed AI environments like ChatGPT, creating "funnel blindness" where traditional analytics can no longer track how customers discover and evaluate brands. Marketers must reconstruct the customer journey using two types of data: synthetic (la...
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Unlock the AI Funnel: Track Performance with LLM Tools
The marketing landscape has shifted from the trackable open web to opaque AI environments, where a brand's inclusion in an AI's reasoning process is more critical than traditional metrics like clicks. A new category of AI tracking tools has emerged, requiring marketers to reconcile synthetic data...
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