Topic: learning phase

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  • YouTube Cuts Costs on Underperforming Demand Gen Campaigns
    November 14, 2025
    90%

    YouTube Cuts Costs on Underperforming Demand Gen Campaigns

    YouTube is testing a beta feature that automatically reduces costs for underperforming Demand Gen Target CPA campaigns to help advertisers stay close to their CPA targets during the volatile learning phase. The system monitors new campaigns and may retroactively lower costs if conversions fall sh...

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  • AI Max Case Studies: New Analysis Reveals Key Insights
    October 3, 2025
    70%

    AI Max Case Studies: New Analysis Reveals Key Insights

    AI Max for Search campaigns combines Performance Max with traditional search campaigns to find new audiences, launched globally in late May and expected to be fully available by early Q3 2025. It operates alongside existing keywords to discover overlooked search terms, generate relevant ad conten...

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Related Topics

advertiser eligibility (1) google updates (1) ai max (1) demand gen (1) google ads (1) campaign monitoring (1) performance metrics (1) youtube beta (1)