Topic: advertiser eligibility
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YouTube Cuts Costs on Underperforming Demand Gen Campaigns
YouTube is testing a beta feature that automatically reduces costs for underperforming Demand Gen Target CPA campaigns to help advertisers stay close to their CPA targets during the volatile learning phase. The system monitors new campaigns and may retroactively lower costs if conversions fall sh...
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Google Adds AI Overview Ads & AI Mode to Desktop
Google has expanded AI-powered ads to U.S. desktop users, integrating them into AI Overviews and testing placements in AI Mode to enhance brand engagement during searches. Ads now appear contextually in AI-generated summaries and AI Mode responses, with plans for global expansion, aiming to assis...
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YouTube Shorts Ads Now Have Comments on Mobile Web
YouTube Shorts ads now feature interactive comment sections for eligible advertisers and allow creators to include direct website links in branded content, enhancing engagement and conversion paths. The platform is expanding Shorts ad distribution to include mobile web browsers, significantly inc...
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