Topic: keyword management

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  • When Best Practices Backfire: Aashna Makin's Story
    October 5, 2025
    90%

    When Best Practices Backfire: Aashna Makin's Story

    Best practices in paid advertising are not universally applicable and must be tailored to each client's specific needs and audience, as rigidly applying them can lead to significant performance drops. Aashna learned the importance of accountability and understanding client context, which involves...

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  • Google Local Services Ads vs. Search Ads: Which Wins for Local Leads?
    November 4, 2025
    80%

    Google Local Services Ads vs. Search Ads: Which Wins for Local Leads?

    Google offers two main advertising options for local businesses: Local Services Ads (LSAs) for simplicity and pay-per-lead pricing, and Search campaigns for extensive customization and control. LSAs are easy to set up and manage automatically by Google, emphasizing customer reviews and lead track...

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google ads (49) trust building (28) Lead Generation (21) campaign performance (13) small businesses (13) customer reviews (10) best practices (10) search campaigns (8)