Topic: best practices
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Google's New SEO Guide: JavaScript Canonical Best Practices
Google has updated its JavaScript SEO guidance to clarify how canonical URLs should be managed for client-side rendered sites, addressing a technical challenge where duplicate content indexing can occur due to conflicting signals. The core issue is that Google evaluates canonical tags twice—once ...
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Microsoft's Guide to AI Search Optimization
Microsoft has released guidelines to improve content selection for AI-generated responses, emphasizing clarity, structure, and ease of information extraction over traditional SEO tactics. Key recommendations include using aligned titles and headings, descriptive subheadings, concise paragraphs, a...
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When Best Practices Backfire: Aashna Makin's Story
Best practices in paid advertising are not universally applicable and must be tailored to each client's specific needs and audience, as rigidly applying them can lead to significant performance drops. Aashna learned the importance of accountability and understanding client context, which involves...
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AI Adoption Soars, But Revenue Execution Still Lags
While AI adoption in revenue departments is growing, only 28% of professionals report actual performance gains, indicating a significant gap between implementation and results. Teams face high pressure and well-being issues, with 96% of leaders citing shifting priorities and 80% acknowledging bur...
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Master GA4 Cross-Domain Tracking for Global & Multi-Brand Sites
Cross-domain tracking in GA4 is essential for businesses with multiple websites to capture complete customer journeys and ensure accurate attribution across different domains. Without proper configuration, GA4 splits user interactions across domains into separate sessions, preventing accurate ana...
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Google Performance Max Now Supports Direct Video Uploads
Google now allows direct video uploads in Performance Max campaigns, eliminating the need for a YouTube channel or Shared Library to speed up video ad deployment. Uploaded videos are stored in a Google-managed channel but lack YouTube Analytics, remarketing capabilities, and editing features, wit...
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Top 10 Quotes from the September MarTech Conference
The MarTech Conference featured industry leaders discussing data and AI, with sessions now available on-demand and a follow-up event scheduled for November focusing on AI and intelligent agents. Experts highlighted critical organizational gaps, including the need for AI accountability, cross-depa...
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Why SEO Sprints Beat Always-On Checklists
SEO sprints provide a structured, time-bound approach to prioritize high-impact actions and achieve measurable outcomes, replacing inefficient perpetual checklists. This model enhances focus, agility, and accountability by organizing work into cycles with specific objectives, aligning efforts wit...
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B2B Email Marketing Strategies to Fuel Pipeline Growth
B2B email marketing is a strategic revenue channel that builds trust and nurtures complex buying committees over long sales cycles, moving beyond simple broadcast metrics. Its effectiveness relies on targeted segmentation, personalization, and delivering educational content to generate actionable...
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The Limits of LLM-Only AI Search
A new strategy involves creating stripped-down, machine-only content formats (like llms.txt or markdown copies) to earn citations from AI systems, but evidence shows these formats themselves offer no advantage as AI is trained on standard web pages. Testing revealed that AI-optimized pages only r...
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GCC Credit Integration Advances as CINET and SIMAH Forge Transparency Partnership
Kuwait's CINET and Saudi Arabia's SIMAH have strengthened their partnership to enhance credit information exchange and transparency, supporting the GCC's goal of a unified financial market framework. During a Riyadh meeting, both organizations discussed technical and regulatory foundations for th...
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UK NCSC Backs Public Disclosure of AI Security Flaws
UK cybersecurity and AI authorities advocate for crowdsourced initiatives to identify and address AI vulnerabilities, emphasizing the rising risks from malicious exploitation of advanced platforms. In response to AI system breaches, developers have launched bug bounty programs to incentivize ethi...
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Apromore Launches AI Copilot for Performance Insights
Apromore has launched a generative AI assistant, Copilot for Performance Insights, enabling users to ask natural language questions about operations to quickly identify inefficiencies and make data-driven decisions. The tool provides reproducible, statistically-backed answers to compare performan...
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The Hidden Dangers of Vibe Coding That Could Ruin Your Business
Vibe coding enables developers to program using plain English instructions, making application building faster and more accessible but often at the cost of code quality, security, and maintainability. Experts warn that over-reliance on AI-generated code can lead to inconsistent quality, rapid acc...
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Google's AI Max For Search Launches Global Beta
Google's AI Max for Search is now in global beta, offering a unified suite of AI-powered tools across Google Ads platforms to enhance campaign performance through intelligent automation with minimal effort. A key feature is one-click experiments that allow advertisers to test changes directly wit...
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