Topic: small businesses
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Top 5 Cloud Tools for Small Businesses in 2025
Cloud tools are essential for small businesses, offering operational efficiency through subscription services, but require careful management to control costs. Five key cloud services include email/domain hosting, web hosting, cloud storage, and accounting software, each providing specific benefi...
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Top 5 Cloud Tools for Small Businesses in 2025
Selecting the right cloud tools can boost small business efficiency affordably, but avoiding subscription overload is key to managing costs. Essential cloud services include a professional domain-based email, a functional website using template builders, and cloud storage for backup and universal...
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Small Business Cyber Insurance Demand Jumps 50%
Small business cyber insurance adoption surged 50% in one year and 85% over three years, reflecting a major shift in risk management strategies. The increase is driven by growing awareness of cyberattacks' devastating financial impacts, including operational costs, legal fees, and reputational da...
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Can Small Businesses Still Win with Google Ads?
Google Ads remains a viable option for small and medium-sized enterprises, despite increasing competition and rising costs, by focusing on strategic and intelligent approaches rather than large budgets. Smaller businesses face challenges such as high cost-per-click, limited data for automation, a...
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Google Local Services Ads vs. Search Ads: Which Wins for Local Leads?
Google offers two main advertising options for local businesses: Local Services Ads (LSAs) for simplicity and pay-per-lead pricing, and Search campaigns for extensive customization and control. LSAs are easy to set up and manage automatically by Google, emphasizing customer reviews and lead track...
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Google & DeepMind Unveil Pomelli: AI Marketing Revolution
Pomelli is an AI tool from Google Labs and DeepMind, currently in public beta for English-speaking users in the US, Canada, Australia, and New Zealand, designed to help small and medium-sized businesses create cohesive marketing campaigns. The tool builds a "Business DNA" profile by analyzing a c...
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Amazon's New AI Agent Creates Ads Instantly: Here's How to Try It
Amazon has launched an AI agent that generates high-quality video ads for small and medium businesses at no extra cost, using natural language prompts in its Creative Studio. The tool leverages Amazon's consumer data and AI models to create tailored ad concepts, scripts, and assets, providing tra...
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IT Job Market Shrinks, But These Skills & Regions Are Still Hiring
The IT job market is experiencing a decline in traditional roles, with a 4.5% unemployment rate and over 179,000 jobs lost in the past two years, though demand remains strong in specialized areas and small to medium-sized businesses. There is growing demand for expertise in artificial intelligenc...
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Barracuda Research: Your Hub for Global Threat Intelligence
Barracuda Networks has launched Barracuda Research, a centralized hub providing threat intelligence and cybersecurity analysis to help organizations identify risks and implement protective measures. A study reveals that 31% of businesses with up to 2,000 employees struggle to handle cyberthreat i...
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Google: DOJ Ad-Tech Fixes Risk Harming Publishers, Advertisers
Google is resisting the DOJ's push to divest its Ad Manager, arguing it could harm publishers and advertisers by increasing costs and reducing monetization options. Some experts believe forcing a divestiture could spur innovation and competition in the ad-tech sector, leading to more choices and ...
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Cavela Raises $6.6M to Slash Pre-Tariff Manufacturing Costs
Cavela, an AI-powered sourcing platform, secured $6.6 million in seed funding to help businesses automate supplier discovery and negotiation across over 40 countries, addressing challenges from shifting global trade policies. The platform uses AI agents to handle the entire supplier search proces...
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How to Reignite Your Brand's Creative Magic
The conversation with Deema Tamimi highlights the evolving role of AI in marketing, where it acts as a co-creator to enhance personalization and efficiency rather than replacing human creativity. Tamimi emphasizes the potential for AI to significantly benefit nonprofit organizations by driving so...
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Pentagon's Self-Repair Push Faces Defense Contractor Opposition
The Pentagon's push for military self-repair faces opposition from defense contractors, threatening bipartisan legislative provisions in the 2026 National Defense Authorization Act that would grant troops the right to repair equipment. Currently, service members must wait for manufacturer-approve...
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Microsoft Office Adds New Free AI Features
Microsoft is making a significant collection of AI capabilities free for Outlook, Word, Excel, and PowerPoint users starting in early 2026, removing the need for a premium Copilot subscription. The AI enhancements include an upgraded Copilot Chat in Outlook that can analyze entire inboxes and cal...
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Google Ads Improves Advertiser Suspension Accuracy
Google has significantly reduced mistaken advertiser suspensions by over 80% and now resolves 99% of appeals within one business day, enhancing stability for businesses. The improvements were driven by clearer policy wording, AI-powered detection with Gemini technology, and optimized appeal proce...
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Meta's New AI Tools Use Your Chats to Personalize Ads
Meta has launched a free Business AI agent to help small and medium businesses automate sales support and product recommendations across its platforms, aiming to streamline the customer purchase process. Starting December 16, Meta will use conversations with its AI chatbot to personalize ads and ...
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Marketers Acknowledge AEO's Value, But Hesitate to Act
A majority of marketers recognize that answer engine optimization (AEO) will transform digital strategy within three years, yet only 20% have started implementing it, despite over half reporting a decline in organic search traffic. Uncertainty about traffic from large language models is widesprea...
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