Topic: small businesses
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Small Business Cyber Insurance Demand Jumps 50%
Small business cyber insurance adoption surged 50% in one year and 85% over three years, reflecting a major shift in risk management strategies. The increase is driven by growing awareness of cyberattacks' devastating financial impacts, including operational costs, legal fees, and reputational da...
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Can Small Businesses Still Win with Google Ads?
Google Ads remains a viable option for small and medium-sized enterprises, despite increasing competition and rising costs, by focusing on strategic and intelligent approaches rather than large budgets. Smaller businesses face challenges such as high cost-per-click, limited data for automation, a...
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Amazon's New AI Agent Creates Ads Instantly: Here's How to Try It
Amazon has launched an AI agent that generates high-quality video ads for small and medium businesses at no extra cost, using natural language prompts in its Creative Studio. The tool leverages Amazon's consumer data and AI models to create tailored ad concepts, scripts, and assets, providing tra...
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IT Job Market Shrinks, But These Skills & Regions Are Still Hiring
The IT job market is experiencing a decline in traditional roles, with a 4.5% unemployment rate and over 179,000 jobs lost in the past two years, though demand remains strong in specialized areas and small to medium-sized businesses. There is growing demand for expertise in artificial intelligenc...
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Barracuda Research: Your Hub for Global Threat Intelligence
Barracuda Networks has launched Barracuda Research, a centralized hub providing threat intelligence and cybersecurity analysis to help organizations identify risks and implement protective measures. A study reveals that 31% of businesses with up to 2,000 employees struggle to handle cyberthreat i...
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Google: DOJ Ad-Tech Fixes Risk Harming Publishers, Advertisers
Google is resisting the DOJ's push to divest its Ad Manager, arguing it could harm publishers and advertisers by increasing costs and reducing monetization options. Some experts believe forcing a divestiture could spur innovation and competition in the ad-tech sector, leading to more choices and ...
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How to Reignite Your Brand's Creative Magic
The conversation with Deema Tamimi highlights the evolving role of AI in marketing, where it acts as a co-creator to enhance personalization and efficiency rather than replacing human creativity. Tamimi emphasizes the potential for AI to significantly benefit nonprofit organizations by driving so...
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Meta's New AI Tools Use Your Chats to Personalize Ads
Meta has launched a free Business AI agent to help small and medium businesses automate sales support and product recommendations across its platforms, aiming to streamline the customer purchase process. Starting December 16, Meta will use conversations with its AI chatbot to personalize ads and ...
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Marketers Acknowledge AEO's Value, But Hesitate to Act
A majority of marketers recognize that answer engine optimization (AEO) will transform digital strategy within three years, yet only 20% have started implementing it, despite over half reporting a decline in organic search traffic. Uncertainty about traffic from large language models is widesprea...
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