Topic: industry feedback
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PPC Pulse: Microsoft's Marketplace, Google Tag & Multi-Party Approvals
Microsoft Ads launched a Publisher Content Marketplace to license publisher content for AI, aiming to improve ad performance through higher-quality, licensed sources. Google is shifting its recommendation away from standard client-side tags, promoting Google Tag Gateway or server-side tagging to ...
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EU Scrutinizes Google's Ad Tech Overhaul
The European Commission is seeking industry feedback on Google's proposed antitrust remedies for its ad tech business, distributing the plan to about 200 stakeholders to assess if it will foster competition. Google's commitments, following a 2017 €2.95 billion fine, include giving publishers more...
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Google Ads Change History Gets New Shortcut Button
A new "Go to..." button in Google Ads' Change history report allows users to directly navigate to modified campaigns or ad groups, saving significant time during audits and troubleshooting. This feature is especially valuable for reviewing bulk changes, automated script updates, or edits made via...
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