Topic: data consent
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Data Agency Debunks Brand Community Myths
The article argues that clean data, while essential for accuracy and consent, cannot alone rebuild the fractured trust between brands and people, as the core issue is a deeper crisis of human connection that data was never designed to create. It identifies accumulated "debts"—like behavioral, opp...
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Privacy, Not AI: The Marketing Shift You Can't Ignore
The most critical shift in marketing is the rise of privacy regulations and the decline of third-party data, requiring a strategic pivot to consent-based customer relationships for long-term success. Marketers must prioritize collecting first-party data directly from customers and adopt privacy-c...
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European Users Can Now Reduce Personal Ads on Facebook & Instagram
Meta will introduce a new option for EU users in 2026 to reduce personalized ads on Facebook and Instagram, offering a middle ground between full personalization and limited data sharing. This change directly responds to regulatory pressure and a €200 million fine under the Digital Markets Act (D...
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Web Standards Set to Reshape AI Content Use
Content creators have faced unauthorized use of their work by AI models, with few existing mechanisms to protect intellectual property online. The IETF's AI Preferences Working Group is developing standardized rules to let website owners control how AI systems access and use their content. This i...
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Top 10 Quotes from the September MarTech Conference
The MarTech Conference featured industry leaders discussing data and AI, with sessions now available on-demand and a follow-up event scheduled for November focusing on AI and intelligent agents. Experts highlighted critical organizational gaps, including the need for AI accountability, cross-depa...
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