Topic: industry adoption
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Passkeys: Are They Really Secure? Your Essential Guide
Passkeys are emerging as a leading passwordless authentication solution, driven by the fact that stolen credentials are involved in 88% of data breaches, highlighting the severe vulnerability of traditional passwords. Using public key cryptography, passkeys are tied to a user's device, making the...
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GEO Is Happening: Here's What You Need to Know
GEO is gaining traction as a practical evolution in search optimization, moving beyond theoretical debate into early adoption by marketers and industry professionals. The term GEO, emerging from a 2023 research paper, follows a pattern of linguistic evolution in technology, similar to terms like ...
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Unlock Your Career Potential with AI Qualifications
Artificial intelligence is creating high demand for skilled professionals rather than eliminating jobs, offering career advancement and efficiency improvements across work and daily life. The AI talent shortage is driving lucrative salaries and diverse career paths, with opportunities in speciali...
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AI vs. GEO vs. SEO: What's the Real Name for Search Optimization?
The search industry is rapidly evolving with AI, but there's no consensus on terminology, with terms like AI search optimization and generative engine optimization being used. Leadership interest in AI search is high, with 91% of organizations being asked about it, and 75% of initiatives are led ...
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Spotify's New AI Policy: Labeling AI Music & Fighting Spam
Spotify is introducing new policies for greater transparency and against platform manipulation, including labeling AI-generated content and explicitly banning unauthorized voice cloning. The platform will use the DDEX industry standard for detailed AI disclosures in song credits and is developing...
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Robots Are Turning E-Waste Into a Goldmine
The growing global e-waste problem is being addressed by using AI-powered robotics to automate the refurbishment and recycling of electronics, turning an environmental issue into an economic opportunity. A Danish research team has developed a robotic system that can replace broken laptop screens,...
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Olga Kornienko on C2PA, Content Authenticity & DRM at Streaming Media 2025
EZDRM's COO emphasized the collaboration between content provenance, C2PA standards, and DRM to protect media authenticity and creators from synthetic media threats. The C2PA standard establishes a chain of custody for content, verifying origin and tracking changes without judging truth, enabling...
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Nutanix Named a Leader in Gartner Magic Quadrant for Hybrid Infrastructure
Nutanix has been named a Leader in the Gartner Magic Quadrant for Distributed Hybrid Infrastructure for the second consecutive year, highlighting its innovation and strategic execution in hybrid multicloud computing. The Nutanix Cloud Platform supports diverse environments, including major public...
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Understanding AI Agents
The rise of AI agents marks a major shift in AI interaction, with companies like OpenAI and Google developing autonomous systems capable of complex tasks with minimal human oversight. Nearly half of tech firms are testing or implementing AI agents, sparking discussions about their societal impact...
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Google’s A2A Protocol: The AI Agents Are About to Start Talking! Here’s Why That Matters
▼ Summary - Google introduced A2A (Agent-to-Agent), a protocol designed to enable AI assistants to collaborate and communicate with each other, addressing interoperability issues.- A2A allows AI assistants to delegate…
Read More » IAB Tech Lab Advances Privacy with GPP & DDRF Updates
The IAB Tech Lab has updated the Global Privacy Protocol (GPP) to include new state-level privacy laws and will transition to a twice-yearly update schedule starting in 2026 for better predictability. The Data Deletion Request Framework (DDRF) V2 introduces standardized formats and security measu...
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Google Opens Real-World Data for AI Training
Google has launched the Data Commons Model Context Protocol (MCP) Server, providing developers and AI systems with simplified access to a vast collection of structured public data through natural language queries. This initiative addresses the challenge of unreliable AI training data by offering ...
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Agent2Agent Protocol: Why Marketers Need to Know
The Agent2Agent (A2A) protocol is an open standard that enables AI agents from different vendors to collaborate seamlessly, improving interoperability and transforming marketing operations into unified, intelligent workflows. Developed by Google and now governed by the Linux Foundation, A2A uses ...
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Microsoft's AI Discovers New Chemical in Just 200 Hours
Microsoft's AI platform, Microsoft Discovery, identified a novel PFAS-free coolant for data centers in just 200 hours, showcasing AI's potential to accelerate scientific breakthroughs. The platform uses AI-powered "postdoc" agents to streamline research, enabling rapid evaluation of thous...
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AI's Business Promise: Only 13% Are Delivering
A significant gap exists between corporate ambitions for AI and actual implementation, with only a small fraction of businesses achieving measurable returns despite widespread enthusiasm for its transformative potential. Organizations face a "readiness gap," as 87% of leaders expect AI to reshape...
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OpenAI Challenges Google, Amazon With AI Shopping Agent
OpenAI's new "Instant Checkout" feature enables U.S. users to purchase directly from Etsy and Shopify sellers within ChatGPT, potentially shifting e-commerce influence from giants like Amazon to AI-driven platforms. The feature allows seamless transactions without leaving the chat, supporting var...
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GA4: The State of Marketing Analytics After 5 Years
Google Analytics 4 (GA4) has become the standard for digital marketing analytics, replacing Universal Analytics with an event-driven model that emphasizes cross-device tracking and privacy compliance, despite a challenging transition and steep learning curve for users. The platform has faced crit...
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Google and PayPal Partner to Revolutionize Agentic Commerce
Google and PayPal have formed a multi-year partnership to integrate AI with payment infrastructure, aiming to develop advanced shopping experiences and promote the Agent Payments Protocol for AI-driven transactions. The collaboration involves Google providing AI technology and PayPal contributing...
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Why I'm Finally Ditching Passwords for Passkeys
Passkeys are often implemented alongside passwords rather than replacing them, creating a hybrid and sometimes confusing login process that varies by website. Despite inconsistencies in adoption, passkeys provide strong phishing protection because scammers cannot replicate their authentication, s...
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How Lyft's Data Issue Sparked the Creation of Eventual
Two engineers at Lyft’s autonomous vehicle division, Sammy Sidhu and Jay Chia, identified a critical bottleneck in processing unstructured data like 3D scans and audio logs, leading them to develop a unified solution. Their open-source Python engine, Daft, launched in 2022, streamlined multimodal...
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NiCE Customers Lead CX AI Adoption, Transforming Experiences
Businesses are using CX AI technology to significantly reduce customer wait times, improve service quality, and enhance employee effectiveness in interactions. Companies like PayPal, Fairstone, and FedPoint have implemented AI solutions to automate processes, boost customer engagement, and achiev...
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Claude Code Now Available on the Web
Anthropic has launched a web version of Claude Code AI, accessible to Pro and Max subscribers, enabling developers to manage multiple AI coding agents directly from their browser. Claude Code's success, with a tenfold user increase and over $500 million in annualized revenue, is attributed to its...
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OpenID Launches Real-Time Security Alerts Standard
The OpenID Foundation has ratified the first universal standards for real-time security alert sharing across digital identity platforms, addressing threats that emerge after login. These standards enable instant communication between security systems, allowing alerts on device compliance, suspici...
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OpenFGA: The Open Source Authorization Engine
OpenFGA is an open source authorization engine inspired by Google's Zanzibar, enabling fine-grained, relationship-based access control for applications of any scale. It offers flexible integration through multiple storage backends, APIs, and official SDKs, and includes tools like a CLI, playgroun...
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Zendesk AI Agent Solves 80% of Customer Support Issues
Zendesk has launched a suite of AI-driven products, including an autonomous agent that resolves 80% of customer issues independently and a co-pilot system for the remaining cases. The company's strategic shift to AI-focused support was enabled by key acquisitions, such as Hyperarc, Klaus, and Ult...
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Telstra's Aura Network to Boost Australia's GDP by $29B with New Route
Telstra has launched the Sydney-Melbourne coastal section of its $1.6 billion Aura Network, a major digital infrastructure project designed to support Australia's future digital needs amid growing data traffic. The network is projected to contribute an additional $29 billion to Australia's GDP by...
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Raindrop's AI Observability Platform Fixes Frustrating App Issues
Raindrop is a specialized AI observability platform that detects subtle failures in large language models and AI applications, addressing gaps left by traditional monitoring tools. The platform uses adaptive machine learning to analyze user interactions and model outputs, combining large models w...
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American Airlines Now Supports Google Wallet for Boarding Passes
American Airlines has integrated with Google Wallet, allowing Android users to store and access digital boarding passes directly from their devices for a more streamlined travel experience. The integration provides real-time flight status updates and automated notifications for gate changes or de...
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Brands Unite to Monetize AI Training Data with New Licensing Standard
The Really Simple Licensing (RSL) framework offers publishers a structured way to monetize content used for AI training by embedding licensing and royalty terms directly into their materials. RSL is supported by a coalition of major publishers and aims to democratize compensation, moving beyond t...
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