Topic: customer loyalty
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Turn Holiday Shoppers into Loyal Customers for Life
Genuine customer loyalty stems from authentic human connections rather than transactional rewards, as demonstrated by La Quinta's personalized postcard initiative that fostered lasting relationships. Personalized engagement, such as handwritten communications and direct responses, proved more eff...
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Behavioral Segmentation: The Key to True Personalization
Companies often rely on demographic data for targeting, but this overlooks behavioral factors that truly drive customer decisions and build lasting relationships. Behavioral segmentation, which groups audiences by shared motivations and actions, outperforms demographics by revealing why customers...
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Amperity Launches Real-Time Customer Profiles for Instant Engagement
Amperity's Real-Time Profiles merge live customer signals with historical data to enable instant, personalized interactions across marketing and service teams. This innovation eliminates the traditional compromise between speed and data completeness by providing a continuously updated, unified cu...
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Google Seeks 15 Pixel Superfans to Test Secret Phones
Google is launching an exclusive program for 15 Pixel Superfans to test and provide feedback on unreleased Pixel phones, marking a shift from its previous internal-only testing policy. The initiative involves a contest within the Superfans community to select participants who must demonstrate dee...
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Two Airport Wi-Fi Experiences: A Tale of Two Speeds
King Khalid International Airport in Riyadh recorded the fastest public Wi-Fi download speed at 86.34 Mbps, while Dubai and Hamad International Airports excelled in upload speeds, surpassing 96 Mbps. Airport lounge Wi-Fi showed significant performance disparities, with some lounges like Istanbul'...
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Drive Growth with Loyalty-Focused Customer Experiences
Businesses must prioritize loyalty-focused customer experiences for sustainable growth, integrating AI to connect back-office and front-office operations and build emotional connections with customers. A unified data strategy and company-wide customer-first culture are essential, with AI serving ...
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Google Now Allows Subscriptions in Shopping Ads
Google now allows U.S. merchants to sell physical goods through subscriptions directly in Shopping ads, enhancing shopper convenience and seller flexibility. Merchants must include the subscription_cost attribute in their product feeds, specifying billing details, and only one subscription price ...
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AI, Digital Consumers & Trust: The Future of GCC Commerce
Gulf Cooperation Council businesses are entering a new era driven by digital-first consumers, AI, and modern infrastructure, with companies focusing on seamless customer experiences and trust poised to lead growth. Digital adoption is accelerating rapidly, with the UAE having the world's highest ...
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Your Apps Rely on Email More Than You Realize
Email remains the most universal and resilient marketing tool, serving as the backbone of digital communication and supporting all other channels. Unlike apps and social media, email offers ubiquity, direct access to inboxes without algorithmic interference, and functions as a durable, owned chan...
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Sumerge Unveils Real-Time Personalization at Riyadh Data Streaming Event
Sumerge demonstrated how real-time personalization is transforming customer interactions and driving significant revenue growth for businesses. The approach shifts from reactive service to proactive engagement using event-driven architectures, enabling companies to anticipate needs and build deep...
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Australians Prefer Human Connection Over AI by 2-to-1 Margin
Australian consumers strongly prefer human interaction over AI in customer service, with over half concerned about losing genuine connections and only 23% trusting companies to use AI responsibly, significantly lower than the global average. Poor AI implementations negatively impact business, as ...
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Acquisition Grabs Attention, But Loyalty Drives Growth
Sustainable growth relies more on cultivating loyalty in existing customers than on acquiring new ones, as retention and upselling are more cost-effective and yield better results. Building customer loyalty requires strategic execution, including audience segmentation, consistent communication, a...
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Is Your Website Ready for AI Agents? Here's What to Fix
AI agents are transforming customer engagement by meeting users wherever they are, already driving one-third of brand-related search traffic and shaping how information is presented. Businesses face challenges with general AI models that struggle with complex workflows and data, making vertical a...
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Boost Your Business with Free Marketing & Finance Tools
The City of Moreton Bay's Business Boost Tech Essentials Program provides 1,000 qualifying small businesses with six months of free marketing and financial management software from Constant Contact and Xero, along with training resources to enhance growth and efficiency. This initiative aims to h...
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ServiceNow Launches AI Experience: The New UI for Enterprise AI
ServiceNow's AI Experience is a unified conversational interface that integrates people, data, and workflows to simplify enterprise AI adoption and enhance business functions like sales and service. The platform addresses fragmented SaaS tools by converging data, AI models, and workflows into a s...
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CLV: The Unfakeable Metric for Marketing Growth
Many businesses prioritize aggressive marketing over improving core products and services, creating a credibility gap when customer experiences fail to meet advertised promises. Customer satisfaction in the U.S. has declined to multi-year lows, with consumers facing higher prices, reduced quality...
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Uber's New Prepaid Passes Save You Money on Daily Routes
Uber is launching prepaid ride passes that offer 5-20% discounts for frequent travelers who purchase bundles of 5 to 20 rides for the same route. These passes protect customers from surge pricing by guaranteeing a consistent, lower rate and are available in 75 U.S. cities, including major hubs li...
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Marketers Boost ROI with Expanded GenAI Adoption
Generative AI adoption in marketing has surged to 85%, up from 75% a year ago, with 80% of marketers already seeing a return on investment. The technology is delivering significant benefits, including improved personalization (94%), greater efficiency in handling data (91%), and meaningful time a...
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Marketers See ROI Soar as GenAI Shifts from Pilot to Practice
Generative AI is delivering significant ROI, with 93% of CMOs and 83% of marketing teams now reporting measurable returns, driven by personalization, efficiency, and sales improvements. Adoption has accelerated, with 85% of teams using generative AI tools, and usage has grown across functions lik...
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Google Urges Retailers: Use AI to Dominate Extended Holiday Sales
The holiday shopping season has extended from October to January, requiring retailers to adopt more strategic and prolonged engagement to capture consumer attention. Consumers are now more deliberate, with decreased impulse buying and increased research, emphasizing the need for retailers to leve...
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Build Consumer Trust with Responsible AI & Personalization
Consumer trust is now a critical driver of purchasing decisions, with research showing that shoppers prioritize it over cost savings and are willing to pay more for brands they believe in. Brands must build trust through transparent AI usage, purposeful personalization that enhances efficiency, a...
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Unlock Exclusive Loyalty Secrets at SAP Emarsys Masterclass
Traditional loyalty programs are losing effectiveness as customers increasingly switch brands despite personalized offers and rewards. The SAP Emarsys Festival Loyalty Masterclass on September 24 will feature case studies from brands like Wella, Bioré, and PepsiCo sharing strategies for building ...
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UK's Top Energy Supplier Launches Its Own EV Charger
Octopus Energy has launched its own EV charger, the Octopus Charge, to work with its Intelligent Octopus Go tariff, aiming to make EV ownership more affordable and sustainable. The charger is available in two models, includes a three-year warranty, and offers competitive pricing with installation...
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