Topic: customer expectations
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Customer Experience: Your 2026 Growth Strategy
Customer experience (CX) is now the primary driver of business growth, requiring companies to adopt intentional, customer-centric operating models rather than reactive fixes. Effective CX strategy depends on orchestrating a seamless, consistent journey across all channels, rooted in understanding...
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Customer Engagement Is Now in Their Pockets
Modern customers expect personalized, timely interactions across all platforms, with engagement relying on meaningful experiences that fit into their daily routines. Effective omnichannel strategies, including messaging apps like WhatsApp, lead to higher customer engagement and shopping frequency...
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Can AI Truly Personalize at Scale?
Consumers demand personalized content, with 71% expecting brands to anticipate their needs, yet only a third feel companies deliver this effectively. Brands struggle with fragmented content systems, manual tasks, and disconnected tools, which hinder personalization at scale despite rising content...
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Local Search: Building Customer Loyalty Through Better CX
Online visibility and customer engagement are critical, as users expect accurate details and prompt responses, with search engines favoring businesses that maintain updated profiles and interact with reviews. Brand Experience (BX) connects search data and customer feedback to actionable insights,...
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Australians to Spend 43% More This Black Friday Weekend
Australian consumers plan to spend 43% more this Black Friday weekend, with average expenditure rising to $324, reflecting increased confidence from both shoppers and retailers. Shoppers are adopting a more disciplined approach, with 58% setting spending limits, while retailers are enhancing stra...
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The Hidden Barrier to Personalization
Personalization has shifted from a competitive advantage to a basic customer expectation, with consumers likely to leave brands that fail to deliver relevant and intuitive experiences. A major obstacle to effective personalization is the disconnect between marketing ambitions and operational real...
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How Disruptive Innovation Explains Positionless Marketing's Rise
Positionless Marketing replaces traditional siloed approaches with an integrated, agile framework, enabling faster and more personalized consumer engagement. It empowers individual marketers with data, creative, and optimization tools, eliminating bottlenecks and reducing dependency on specialize...
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Content-Driven Branding: Your Fix for Zero-Click Traffic
Brand marketing is now essential to combat traffic loss from zero-click searches and AI answers, requiring a holistic focus on building a memorable, emotionally resonant brand identity across all customer interactions. Effective branding is driven by consistent content that reflects a unique pers...
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Will Apple Ever Make a Touchscreen MacBook?
Apple is reportedly developing a touchscreen MacBook Pro with an OLED display, targeting a late 2026 or early 2027 release. This marks a shift from Apple's long-standing resistance to touchscreen Macs, influenced by slowing iPad sales and rising demand for touchscreen laptops. The company aims to...
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AI in Payments: Racing Ahead Without Guardrails, Report Finds
The payments industry widely adopts AI, but 91% of executives express serious concerns about risks like fraud and data leaks, highlighting a gap between innovation and readiness. Trust in AI is low, with 60% of leaders finding current fraud detection tools ineffective, despite over half of organi...
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Prioritize Sincerity Over Sales in Your Holiday Marketing
Holiday marketing should prioritize sincerity and brand values over sales pitches to build lasting loyalty, especially on observances that require a respectful approach. While major holidays like Valentine's Day or Black Friday are ideal for promotions due to consumer expectations, some dates wit...
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Revolutionize Customer Experience with Real-Time Analytics
Businesses must provide real-time analytics to meet rising customer expectations and drive growth through superior, data-driven experiences. Companies with top real-time capabilities achieve significantly higher revenue growth and net margins by prioritizing automation and rapid decision-making. ...
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Omnichannel & Smart Signage: The Future of Customer Engagement
The shift to omnichannel engagement requires integrating digital and physical touchpoints into a seamless, unified customer experience, moving beyond isolated tools. Digital platforms like CPaaS solutions consolidate communication channels, breaking down internal silos and enabling consistent bra...
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GM Ditches Apple CarPlay and Android Auto in All New Vehicles
General Motors is eliminating Apple CarPlay and Android Auto from all new vehicles, prioritizing its own infotainment system across both electric and gasoline-powered models. The transition is being implemented gradually with each new model launch and major refresh due to the impracticality of up...
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SOTI's New Mobile Tech Revolutionizes Transportation & Logistics
Mobile device downtime in the transportation and logistics industry causes significant operational delays, with Australian workers losing an average of 16 hours monthly due to device or application failures. SOTI has upgraded its SOTI ONE Platform to minimize disruptions, introducing features lik...
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Apromore Launches AI Copilot for Performance Insights
Apromore has launched a generative AI assistant, Copilot for Performance Insights, enabling users to ask natural language questions about operations to quickly identify inefficiencies and make data-driven decisions. The tool provides reproducible, statistically-backed answers to compare performan...
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Daniela Amodei: Why Safe AI Will Win in the Market
Daniela Amodei of Anthropic argues that a strong commitment to AI safety is a critical market advantage and a foundational business strategy, not a hindrance to innovation. Transparency about AI models' limitations and proactive risk management builds user trust, with customers consistently deman...
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Apple's Siri to Power Features With Google Gemini AI
Apple is integrating Google's Gemini AI into Siri starting with iOS 26.4, enabling it to handle complex queries and process data on Apple's Private Cloud Compute servers for enhanced intelligence and privacy. The new Siri architecture includes a query planner, knowledge search, and summarizer, wi...
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