Topic: conversion rate
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AI Is Rewriting the Future of Performance Marketing
AI has transitioned from a supporting tool to a core driver in marketing, autonomously orchestrating campaigns and enabling intelligent execution beyond simple automation. It significantly enhances personalization and optimization, as demonstrated by Spotify's AI-driven ads boosting engagement an...
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Ecommerce SEO Audits That Fail vs. What Works in 30 Days
Traditional SEO audits are often ineffective for ecommerce brands, as they focus on technical jargon rather than directly increasing sales and measurable revenue within a tight timeframe. A proposed alternative is the "revenue capture sprint," a fixed-scope, 30-day project that identifies and clo...
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Google's $5,000 Secret: Measuring Incrementality with Bayesian Testing
Google has made reliable lift measurement more accessible by enabling incrementality tests with budgets as low as $5,000, using Bayesian statistics to provide actionable insights beyond traditional constraints. Unlike frequentist A/B testing that often yields inconclusive results with limited dat...
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Is Your Website Outdated? 15 Steps to a Successful Redesign
Modern websites require excellent user experience, branding, structure, security, and technical reliability to rank and build user trust, as 75% of users judge credibility based on presentation. A full redesign is necessary if you face declining traffic, poor navigation, slow loading, outdated br...
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Facebook Ad Costs Surge 21% in 2025, Outpacing Google
Facebook advertising costs rose by 21% in 2025, averaging $27.66 per lead, yet remain more affordable than Google's average CPL of $70.11. Traffic campaigns saw improved performance with a higher click-through rate and lower cost per click, while lead generation campaigns experienced increased co...
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