Topic: Performance Monitoring
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AI-Powered Performance Monitoring & Optimization
AI enables real-time monitoring and optimization in digital marketing by identifying issues and automatically responding to campaign metrics, shifting from reactive to proactive management. A session at the free online MarTech Conference on November 4, 2025, moderated by Sara Owens, will explore ...
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Is Your Website Outdated? 15 Steps to a Successful Redesign
Modern websites require excellent user experience, branding, structure, security, and technical reliability to rank and build user trust, as 75% of users judge credibility based on presentation. A full redesign is necessary if you face declining traffic, poor navigation, slow loading, outdated br...
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Maximize Your Performance Max Campaigns in 2026: Top Optimization Tips
Performance Max campaigns require a solid foundation with at least 30-50 monthly conversions and should complement, not replace, core Search campaigns. Success hinges on four pillars: budget control and segmentation, audience and keyword targeting, optimized creative assets and landing pages, and...
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Track Pinterest Ads in Google Analytics
Businesses can now integrate Pinterest Ads data into Google Analytics for a unified view of cross-channel campaign performance, though careful setup is needed to avoid data duplication. The import retrieves up to 24 months of historical campaign data from Pinterest, but advertisers must remove an...
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Master Your Brand Story in the Age of Generative AI
Generative AI is changing how consumers discover and perceive brands, requiring consistent and accurate storytelling across all digital touchpoints to shape reliable AI-generated responses. Brands can influence AI by developing intent-driven content strategies and ensuring technical optimizations...
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Mastering Online Exposure: A Blueprint to Skyrocket Your Business
Unleash Online Success: Craft captivating websites, ace social media, embrace SEO, create valuable content, interact genuinely, collaborate with influencers, master email marketing, and stay agile. Elevate your brand's reach with a thriving digital presence! Explore insights:
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Google Adds 'Sources' Column to AI Search Reports
Google's new Sources column in AI Max Search Term Reports provides advertisers with detailed insights into how automated traffic is generated, including specific landing pages and URL inclusions used by the system. The feature categorizes AI Max traffic into landing page matches and expanded matc...
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Zain Saudi Arabia Shareholders See Losses Despite Profit Surge
Despite Zain Saudi Arabia's earnings per share growing an average of 4.5% annually over five years, its share price fell by 39%, indicating unmet initial market optimism. The total shareholder return, including dividends, was -12% over the period, which is less severe than the price drop alone, w...
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