Topic: Performance Monitoring
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AI-Powered Performance Monitoring & Optimization
AI enables real-time monitoring and optimization in digital marketing by identifying issues and automatically responding to campaign metrics, shifting from reactive to proactive management. A session at the free online MarTech Conference on November 4, 2025, moderated by Sara Owens, will explore ...
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Salesforce Boosts AI Trust with Agentforce Observability
Salesforce is upgrading its Agentforce 360 Platform with advanced observability tools to offer real-time visibility into AI agent performance, enabling businesses to scale AI operations with transparency and control. The observability suite includes Agent Analytics for performance insights, Agent...
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Customize Your Google Ads Overview Tab Now
Google Ads now allows advertisers to customize their Overview tab with up to five distinct views, enabling personalized dashboards focused on key performance indicators. This update replaces the previous static layout, offering flexibility to arrange metrics and charts for a more intuitive experi...
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Snowflake to Acquire Observability Platform Observe
Snowflake is acquiring Observe to integrate its observability platform, aiming to provide a unified solution for collecting and analyzing telemetry data to improve issue resolution. The deal, valued at around $1 billion, represents Snowflake's largest acquisition and deepens a long-standing partn...
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Top 10 Quotes From the November MarTech Conference
The MarTech Conference focused on AI's expanding role in marketing, featuring discussions on how it reshapes strategies, governance, and workflows, with sessions available for free on-demand viewing. Key insights emphasized that AI requires strong governance, quality data input, and human oversig...
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Is Your Website Outdated? 15 Steps to a Successful Redesign
Modern websites require excellent user experience, branding, structure, security, and technical reliability to rank and build user trust, as 75% of users judge credibility based on presentation. A full redesign is necessary if you face declining traffic, poor navigation, slow loading, outdated br...
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Stand Out in ChatGPT & Google AI Overviews
To be prioritized by AI platforms like ChatGPT, brands must focus on establishing authority, technical precision, and valuable content that demonstrates expertise and trustworthiness (E-A-T). A strong SEO foundation, including keyword optimization for conversational queries and implementing struc...
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Maximize Your Performance Max Campaigns in 2026: Top Optimization Tips
Performance Max campaigns require a solid foundation with at least 30-50 monthly conversions and should complement, not replace, core Search campaigns. Success hinges on four pillars: budget control and segmentation, audience and keyword targeting, optimized creative assets and landing pages, and...
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Prepare for Google AI Max: Your Essential Pre-Test Checklist
Google's AI Max is a semi-keywordless advertising tool that uses broad signals to find new conversions, but it requires a well-optimized account with proven broad match success to avoid wasteful spending. Before testing AI Max, advertisers must ensure precise conversion tracking, use target-based...
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Apple Safari Now Tracks Key Web Vitals for Performance
Safari 26.2 now supports measuring Core Web Vitals (LCP and INP), allowing website owners to gather accurate performance data from Safari users through their analytics tools. LCP measures how long the main webpage content takes to load, while INP assesses site responsiveness by tracking the delay...
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Track Pinterest Ads in Google Analytics
Businesses can now integrate Pinterest Ads data into Google Analytics for a unified view of cross-channel campaign performance, though careful setup is needed to avoid data duplication. The import retrieves up to 24 months of historical campaign data from Pinterest, but advertisers must remove an...
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Master Your Brand Story in the Age of Generative AI
Generative AI is changing how consumers discover and perceive brands, requiring consistent and accurate storytelling across all digital touchpoints to shape reliable AI-generated responses. Brands can influence AI by developing intent-driven content strategies and ensuring technical optimizations...
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Cloudflare Outages: Not If, But When
A widespread outage at Cloudflare disrupted major websites and services like X, ChatGPT, and Spotify, highlighting the internet's heavy reliance on a few key infrastructure providers. Experts warn that such outages are becoming more frequent and severe, urging companies to build redundancy and re...
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Mastering Online Exposure: A Blueprint to Skyrocket Your Business
Unleash Online Success: Craft captivating websites, ace social media, embrace SEO, create valuable content, interact genuinely, collaborate with influencers, master email marketing, and stay agile. Elevate your brand's reach with a thriving digital presence! Explore insights:
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Mercedes-Benz, Vinmar & Uniper Boost Efficiency with Celonis AI
Leading companies such as Mercedes-Benz, Vinmar, and Uniper are using AI-driven process intelligence platforms to achieve significant efficiency gains and cost savings, embedding AI directly into their workflows. Celonis clients have collectively realized over $8.1 billion in measurable value, wi...
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Albireo PCS: Secure Managed Cloud vs On-Premise Servers
Albireo Energy's Private Cloud Services (PCS) is a secure, managed cloud platform for Building Automation and Energy Power Management Systems, offering an alternative to on-premise servers that reduces capital investment and security risks. PCS separates operational technology from IT infrastruct...
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Apple Expands Ad Slots in App Store Search Results
Apple is expanding App Store advertising by adding multiple ad slots per search, starting in the UK and Japan on March 3rd before a global rollout by month's end. Advertisers cannot control or bid on specific placements, making creative relevance, keyword strategy, and conversion tracking more cr...
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FAQ Schema: The Rise, Fall, and SEO Impact Today
Google's August 2023 update restricted FAQ rich results primarily to authoritative government and health websites, ending its widespread use for SEO and emphasizing that FAQ schema must not serve advertising purposes. Despite the schema changes, Q&A content remains vital for addressing user queri...
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Google Adds 'Sources' Column to AI Search Reports
Google's new Sources column in AI Max Search Term Reports provides advertisers with detailed insights into how automated traffic is generated, including specific landing pages and URL inclusions used by the system. The feature categorizes AI Max traffic into landing page matches and expanded matc...
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Unlock SEO Success: Your Web Hosting Matters
Your web hosting provider critically influences SEO by affecting performance metrics like page load speeds, uptime, and Core Web Vitals, which Google uses to rank websites. Hosting infrastructure directly impacts Core Web Vitals scores, with features such as SSD storage, HTTP/3 support, and CDNs ...
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Zain Saudi Arabia Shareholders See Losses Despite Profit Surge
Despite Zain Saudi Arabia's earnings per share growing an average of 4.5% annually over five years, its share price fell by 39%, indicating unmet initial market optimism. The total shareholder return, including dividends, was -12% over the period, which is less severe than the price drop alone, w...
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Google Ads Cuts Audience Targeting Limits
Google has reduced the minimum audience size to 100 users across all its ad networks and tools, making sophisticated targeting accessible to small businesses and niche marketers. This change allows for the creation of hyper-specific audience segments and enables their use in targeting, remarketin...
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