Topic: conversion goals

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  • Google Ads Changes How It Tracks Conversions by Default
    September 27, 2025
    100%

    Google Ads Changes How It Tracks Conversions by Default

    Google Ads is changing its default conversion tracking on November 17 to enhance campaign efficiency by reducing wasted ad spend. The update prevents new conversion goals from automatically becoming account-default unless all others in the same category are already defaults, requiring manual sett...

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  • Unlock Google Ads PMax: Audience Signals & Search Themes Explained
    October 15, 2025
    76%

    Unlock Google Ads PMax: Audience Signals & Search Themes Explained

    Performance Max campaigns are goal-based systems where Google's AI autonomously targets users likely to convert, rather than allowing manual audience or keyword selection. Audience signals and search themes serve as optional hints to guide the AI but are not strict targeting rules, as the system ...

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Related Topics

google ads (45) Campaign Optimization (24) performance max (21) ai optimization (18) campaign performance (13) conversion tracking (11) ad placement (6) creative assets (5)