Topic: conversational queries
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ChatGPT and Perplexity Revolutionize AI Shopping
ChatGPT has launched a Shopping Research feature that acts as a personal assistant, using a specialized AI model to gather and compare product data through conversational interactions, with future plans for in-app checkout. Perplexity introduced a free U.S. shopping experience that allows users t...
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How AI Search Is Reshaping the B2B Buyer Journey
AI-powered search is transforming the B2B buyer journey by providing conversational, synthesized answers to detailed questions, reducing the need for traditional click-throughs and impacting organic traffic patterns. Marketers must adapt by creating authoritative, context-rich content optimized f...
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5 Signs Your GEO Strategy Is Actually Working
Generative engine optimization (GEO) is a strategic shift from traditional SEO, focusing on brand marketing through generative AI interfaces and measurable outcomes like share of search as a key success metric. Share of search is evaluated through brand search volume and buyer-intent traffic, ind...
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TCL's New Google TVs Detect Your Presence with mmWave
TCL's new QM9K QMini LED TV series is now available, starting at $2,999, and is the first to feature Google's Gemini AI for intuitive voice control and a built-in mmWave presence sensor for detecting user proximity. The integrated mmWave sensor enables the TV to automatically power on or enter st...
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GEO Tracking: Current Capabilities and Future Gaps
Large language models are changing digital marketing by reducing data transparency and shifting the focus from traditional search rankings to being cited as a source in generative responses. Key metrics for measuring success in generative search include AI mentions and citation rates, referral tr...
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Master AI-Era SEO for Regulated Industries: 3 Key Pillars
AI-driven search requires a holistic strategy for regulated industries, where a brand's reputation is shaped by its entire digital footprint, making trust and cross-channel authority essential for compliance. Effective SEO in this era rests on three pillars: creating expert-reviewed, compliant co...
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Google's AI Mode: SEO Impact & User Behavior Study
AI-generated text captures 88% of user attention in Google's AI Mode, with inline text links significantly outperforming link icons in driving clicks and engagement. Brand trust is the most critical factor for visibility in AI Mode, as users consistently prefer familiar and authoritative brands, ...
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