Topic: conversational queries
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5 Signs Your GEO Strategy Is Actually Working
Generative engine optimization (GEO) is a strategic shift from traditional SEO, focusing on brand marketing through generative AI interfaces and measurable outcomes like share of search as a key success metric. Share of search is evaluated through brand search volume and buyer-intent traffic, ind...
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TCL's New Google TVs Detect Your Presence with mmWave
TCL's new QM9K QMini LED TV series is now available, starting at $2,999, and is the first to feature Google's Gemini AI for intuitive voice control and a built-in mmWave presence sensor for detecting user proximity. The integrated mmWave sensor enables the TV to automatically power on or enter st...
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GEO Tracking: Current Capabilities and Future Gaps
Large language models are changing digital marketing by reducing data transparency and shifting the focus from traditional search rankings to being cited as a source in generative responses. Key metrics for measuring success in generative search include AI mentions and citation rates, referral tr...
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