Topic: commercial intent
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Most AI Chats Lack Commercial Intent, Study Reveals
A major study of AI chat interactions reveals that most conversations (64.6%) lack commercial intent, with users primarily engaging for creative tasks, problem-solving, and learning instead of shopping. The typical AI chat is very brief, with a median length of just two conversational turns, and ...
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Focus on Tasks, Not Transactions: The AI Content Shift
AI assistants are primarily used as partners for complex cognitive tasks like writing, planning, and learning, not for simple searches or purchases, which requires a shift in content strategy. Analysis of millions of conversations shows most AI interactions are brief, task-focused, and lack comme...
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How Complex Queries Are Changing Google Search for Marketers
Google Search is evolving beyond keyword matching to understand complex user intent through AI, enabling more accurate discovery of products and services. AI-powered features like AI Overviews and query fan-out deconstruct detailed queries to provide comprehensive answers and uncover new commerci...
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Optimize for Google AIO & ChatGPT: Research-Backed Strategies
Google AI Overviews, AI Mode, and ChatGPT show a 61.9% disagreement rate in brand recommendations, requiring distinct optimization strategies for each platform. ChatGPT often cites trusted brands based on training data, while Google AI Overviews mentions more brands per query, and AI Mode is more...
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Koah Secures $5M to Integrate Ads into AI Applications
Monetizing AI applications is challenging, especially in global markets where subscription models are often impractical, leading Koah to introduce ads within AI-driven conversations as a scalable solution. Koah has secured $5 million in seed funding to embed contextual ads in niche and internatio...
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