Topic: campaign planning
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Prep Your Ad Campaigns for Black Friday Now
Review last year's performance thoroughly to identify successes, shortcomings, and changes in the advertising environment, using tools like attribution and auction insights reports. Build and prepare campaigns ahead of time with clear labeling and automated rules to ensure timely activation and c...
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Google Expands PMax Total Campaign Budgets Globally
Google has introduced a total campaign budget option for Performance Max campaigns, now available globally, allowing advertisers to manage spending more intuitively. This feature eliminates the need for manual average daily budget calculations, offering more precise control and reducing the risk ...
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Unlock AI's Full Marketing Potential with Workflow Integration
Businesses must integrate AI directly into marketing workflows to transform it from a novelty into a core component that drives efficiency, creativity, and data-informed decisions. The true value of AI emerges when it accelerates execution, minimizes manual work, and delivers actionable insights ...
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