Topic: ad inventory
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Apple Expands App Store Search Ads
Apple will expand App Store search ads starting in 2026, adding new ad slots while strictly prioritizing relevance over advertiser control for placement. Advertisers cannot manually place these new ads; eligibility is automatically determined by relevance to the search query, with bidding only co...
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Microsoft Confirms Nonprofit Ad Grant Program Status
Microsoft's Ads for Social Impact program, which offers free ad credits to nonprofits, is now operating with a waitlist. The program provides flexible credits usable across Microsoft's platforms and partners, along with AI tools and educational resources to help build effective campaigns. Eligibi...
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Google Ads Adds Account-Wide Placement Exclusions
Google Ads has introduced a centralized, account-level setting for managing placement exclusions, streamlining the process across eligible campaign types like Performance Max and Display. This feature enhances brand safety and operational efficiency by preventing ad spend on excluded sites and el...
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YouTube Tests New Sticky Banner After Skipping Ads
YouTube is testing a new skippable ad format where a compact branded banner remains on screen even after the user skips the main video, creating a persistent secondary touchpoint. This hybrid model transforms a skipped ad from a total loss into an opportunity for sustained, less intrusive brandin...
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IAB Tech Lab Unveils New CTV Ad Formats & Programmatic Updates
The IAB Tech Lab has introduced a standardized portfolio of six core CTV ad formats and updated its programmatic guide to bring clarity and consistency to the fragmented connected TV advertising sector. This standardization, driven by CTV's explosive growth, aims to streamline operations by provi...
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Google's $63B Search Revenue Fuels AI Ad Testing
Alphabet's Q4 2025 revenue of $113.8 billion surpassed expectations, with annual revenue exceeding $400 billion, driven by a 17% surge in Google Search advertising fueled by AI integration. AI is transforming search behavior, with daily AI Mode queries per user in the U.S. doubling and leading to...
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ChatGPT Ads Emerge With Aggressive Marketing Tactics
ChatGPT has begun integrating sponsored results directly into its AI-generated responses, even for single, high-intent user queries, marking a significant shift toward commercial monetization. The advertisements are visually distinct with brand favicons and labels, representing a direct integrati...
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OpenAI Explores Ad Integration in ChatGPT
OpenAI is actively preparing to integrate ads into ChatGPT, as discovered in its underlying code, signaling a move toward creating a new marketing channel. The ads are expected to be woven directly into conversational responses, making this a premium advertising space that will compete with organ...
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Meta Launches Ad-Free Subscription Plan in the UK
Meta is introducing a new, ad-free subscription plan for Facebook and Instagram users in the UK, allowing them to pay a monthly fee to remove all advertisements from their experience. The subscription costs £2.99 per month on the web or £3.99 via app stores, with tiered pricing for additional acc...
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LinkedIn's Reserved Ads Now Available to All Managed Advertisers
LinkedIn has expanded its premium Reserved Ads to all managed account advertisers, guaranteeing top-of-feed placement for maximum visibility and predictable campaign results. These ads lock in the first ad slot at a fixed cost, delivering high reliability and significantly boosting key metric...
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B2B Performance Max in 2026: What's Changed?
Performance Max has evolved into a viable, though selective, tool for B2B lead generation by 2026, helping to nurture prospects across long sales cycles and reach stakeholders not actively searching. Success requires non-negotiable foundations, including high-quality CRM conversion data, a meanin...
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