Topic: demand generation
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3 Harsh Marketing Truths You Can't Ignore
Marketing's primary role should shift from a narrow focus on immediate revenue to building long-term customer relationships and brand affinity, which ultimately drives sustainable growth. Effective marketing requires a cohesive strategy rooted in deep audience insights, not just executing scatter...
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ChatGPT's AI Shopping: The Future of Digital Commerce
ChatGPT's integration with native shopping, powered by a partnership with Walmart, moves product discovery and purchase directly into conversational AI, potentially bypassing traditional search engines and marketplaces. This shift centers commerce on personalized, intent-based conversations, whic...
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B2B Performance Max in 2026: What's Changed?
Performance Max has evolved into a viable, though selective, tool for B2B lead generation by 2026, helping to nurture prospects across long sales cycles and reach stakeholders not actively searching. Success requires non-negotiable foundations, including high-quality CRM conversion data, a meanin...
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LinkedIn's Reserved Ads Now Available to All Managed Advertisers
LinkedIn has expanded its premium Reserved Ads to all managed account advertisers, guaranteeing top-of-feed placement for maximum visibility and predictable campaign results. These ads lock in the first ad slot at a fixed cost, delivering high reliability and significantly boosting key metric...
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Master B2B Conversions with YouTube Ads
YouTube is an underutilized platform for B2B lead generation, where its value lies in warming up prospects and improving performance across other marketing channels rather than direct conversions. Case studies show that YouTube campaigns significantly reduced cost-per-lead and improved conversion...
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Nutanix Launches New Partner Central Platform
Nutanix has launched Partner Central, an intelligence-driven platform that consolidates tools and data to help partners accelerate sales and improve efficiency. The platform is built on four core principles: enhancing partner profitability, simplifying product engagement, demonstrating long-term ...
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Introducing Nutanix Partner Central: The Next Chapter
Nutanix has launched Partner Central, an intelligence-driven platform designed to centralize resources and insights, reinforcing its channel-first strategy to help partners accelerate growth and innovation. The platform provides real-time visibility into business activities through dashboards for...
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