Topic: audience segmentation
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Gmail's 'Manage Subscriptions' Boosts Email Segmentation Success
Gmail's new "Manage subscriptions" feature organizes emails by volume and sender, but early data shows minimal impact on unsubscribe rates for well-segmented campaigns. The tool may influence users already inclined to prune subscriptions, emphasizing the need for brands to align sending frequency...
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Uncover the Secrets of Your Email List
Poor email engagement often stems from a mismatch between the audience and the content, not execution, especially when subscribers have already completed their journey with the brand. Continuing to send sales-focused emails to past prospects or clients who have no current need leads to disengagem...
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Craft a Winning Communication Plan (Free Templates)
A social media communication crisis can escalate quickly if not managed with a clear, documented plan that includes timely and aligned responses. Effective communication plans improve customer satisfaction, brand reputation, and cost efficiency by guiding how, when, and where to share critical in...
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Mailchimp's New Holiday Tools for Retailers
Intuit Mailchimp has introduced advanced segmentation, deeper analytics, and expanded omnichannel features to help retailers enhance customer engagement and drive revenue growth year-round. New capabilities include improved Shopify integration for behavioral data and automation, global SMS market...
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How Vevo Uses Data Science to Improve Ad Experiences
Vevo has enhanced its advertising performance by partnering with Domino to develop the AI-powered Vevo Evolve suite, which improves ad targeting, planning, and measurement, leading to higher click-through rates. The platform offers advanced targeting using contextual insights and privacy-complian...
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GrowthLoop Aims to Boost Retail Media Revenue for Retailers
GrowthLoop's new platform helps retailers efficiently organize and activate their first-party data to scale media sales and drive revenue through retail media networks. The platform integrates with major data clouds and uses AI tools to automate audience segmentation, enabling agile campaign exec...
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GenAI: The Future of Customer Listening
Traditional B2B feedback methods like surveys and focus groups are still widely used but are limited in capturing the full range of customer insights, especially in a digital-first environment. Generative AI enables real-time analysis of unstructured conversational data from multiple channels, un...
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The Hidden Toll of CDP Features: Marketers' Imposter Syndrome
Marketing teams often build data foundations only to see them become outdated by new technologies, leading to disrupted workflows and diminished confidence. The rapid evolution of marketing technology creates a gap where foundational tasks like data quality and governance are complex yet underval...
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Adobe's AI Agents and Orcherator Now Generally Available
Adobe has launched AI agents for its Experience Platform, including a reasoning engine that uses decision science and language models to interpret user intent and coordinate automated actions with human oversight. The platform features specialized AI agents for tasks like audience segmentation, c...
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Master Email Whitelisting: A Marketer's Guide to Better Deliverability
Whitelisting is the process where a recipient marks a sender as trusted, ensuring emails bypass spam filters and land directly in the inbox. From a marketer's perspective, requesting subscribers to whitelist your address improves email deliverability and engagement by signaling trust to email alg...
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Why Less Traffic Can Actually Be Better for Your Business
Digital marketing now prioritizes quality over quantity, focusing on attracting the right audience with intent-driven, personalized content to drive conversions. High traffic volumes can be misleading if they result in low engagement and poor conversion rates, emphasizing the need for content ali...
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Meta Launches Ad-Free Subscription Plan in the UK
Meta is introducing a new, ad-free subscription plan for Facebook and Instagram users in the UK, allowing them to pay a monthly fee to remove all advertisements from their experience. The subscription costs £2.99 per month on the web or £3.99 via app stores, with tiered pricing for additional acc...
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Boost Your PPC Campaigns with CRM Data Insights
CRM data, particularly from B2B (job titles, industry, company size, revenue) or B2C (age, gender, location, product preferences, CLV), is a crucial, often underutilized, resource for PPC advertisers. Clustering analysis, using algorithms like k-modes, allows marketers to segment customer data ba...
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Prep Your Ad Campaigns for Black Friday Now
Review last year's performance thoroughly to identify successes, shortcomings, and changes in the advertising environment, using tools like attribution and auction insights reports. Build and prepare campaigns ahead of time with clear labeling and automated rules to ensure timely activation and c...
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Adobe AI Agents Streamline B2B Marketing Buying Cycles
Adobe has launched a new suite of AI agents specifically for B2B marketing and sales, targeting the slow and complex purchasing processes by identifying decision-makers and streamlining campaigns. These agents, integrated into Adobe's B2B platforms, include specialized tools for audience segmenta...
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