Topic: data silos
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Breaking Down Marketing Silos: Why Data Disconnects Persist
Marketing organizations struggle with disconnected data and silos that reduce AI effectiveness and disrupt customer experiences, stemming from structural and cultural issues. Technical obstacles like legacy systems, integration complexities, and scalability issues hinder data unification, requiri...
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Transform Social Listening into Audience Connection
The true value of social listening lies in actively using audience insights to inform timely decisions and content, transforming brands from passive observers into engaged participants. A key challenge is overcoming organizational silos and reactive data cycles to ensure insights reach all releva...
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Unlock Your Hidden Data: The Marketer's Untapped Goldmine
The core challenge in marketing is not data collection but effectively activating insights through better collaboration, data hygiene, and resource application. Key barriers to data use include poor integration, siloed systems, and low data quality, which prevent clean and trustworthy information...
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Unlocking AI Insights: Your Activation Strategy
Marketers are inundated with data but struggle to activate it effectively due to integration challenges and data silos, with 66% of leaders citing this as their top martech issue. The volume of data has surged by 230%, yet many marketers lack time for analysis and nearly 40% of organizations oper...
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Snowflake's AI Data Cloud Now Natively Integrates Postgres
Snowflake's platform upgrades enable enterprises to consolidate transactional, analytical, and AI workloads onto a single foundation, helping move AI projects from experimentation to governed production. A key feature is the native integration of Snowflake Postgres, allowing companies to run Post...
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Federation: The Fix for Broken Watch Lists
The modern streaming landscape is fragmented, with each service maintaining its own isolated watchlist, making it difficult for users to retrieve saved content across platforms like Netflix, Hulu, and Google TV. A proposed solution is data federation, allowing users to opt into sharing watchlist ...
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Amazon Quick Suite: Break Data Silos & Streamline Workflows
Marketing teams struggle with fragmented data silos that hinder strategic decision-making, a problem particularly acute for midsize companies. Amazon's Quick Suite platform addresses this by centralizing data from diverse applications and tools, providing a unified access point that requires mini...
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5 Ways a B2B CDP Unites Marketing and Sales
B2B customer data platforms (CDPs) unify marketing and sales data by integrating information from various systems into centralized profiles, enhancing collaboration and visibility across teams. These platforms clarify complex B2B buyer journeys by tracking interactions at individual, account, and...
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Open Semantic Interchange (OSI): Why Marketers Need It
The Open Semantic Interchange (OSI) standard addresses data fragmentation in marketing by enabling different technologies to communicate using shared definitions and contextual meaning. OSI's open framework ensures consistent data interpretation across platforms, eliminating confusion and simplif...
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Transform Your Data into Actionable Insights
Marketers face significant challenges with fragmented and siloed data, making it difficult to integrate and utilize effectively for actionable insights. Harmonizing data from various sources can unlock deeper customer intelligence, enabling better segmentation, pattern recognition, and journey ma...
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The Heart of Your AI-Powered Martech Stack
Data and AI are now central to marketing strategy, with the focus on choosing a core component for the martech stack to prepare for an AI-driven future. The expanding martech ecosystem, with over 15,000 solutions, faces integration and data silo challenges, highlighting the need for a central app...
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Unlocking First-Party Data Success: Why Businesses Struggle
Many businesses struggle to fully utilize first-party data due to fragmented technology, misaligned structures, and organizational resistance, despite its growing importance in a privacy-focused digital landscape. Success with first-party data requires breaking down both technological and cultura...
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Master Your Data: Start with Visibility and Control
Organizations face increasing pressure to secure data as AI expands data volumes and strategic value, driving significant IT investments in cybersecurity and cloud infrastructure amid stricter regulations like Australia's updated Privacy Act. Fragmented data environments create security gaps thro...
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Pure Storage Unveils 3-Tier Data Cloud Strategy to Do More With Less
Pure Storage has introduced an Enterprise Data Cloud strategy to unify data management, helping organizations leverage data for AI, improve performance, and eliminate data silos. The strategy is built on three pillars: an Intelligent Control Plane for automation and AI-driven management, a Unifie...
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Why Pentesting in 2026 Demands Better Delivery & Follow-Through
Penetration testing is evolving to prioritize the operational handling of findings after discovery, requiring integration into security workflows for actionable risk reduction rather than static reports. Legacy reporting models create bottlenecks by isolating findings from daily operations, makin...
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Why Bandits Are Taking Over Marketing Decisions
Marketing has evolved from rigid rule-based systems to dynamic AI-driven decisioning, enabled by cloud data warehouses that provide comprehensive customer data for personalization. Early marketing automation relied on simple if-then logic and suffered from data fragmentation, limiting its ability...
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6 Essential Agentic AI Insights for Service Leaders
Agentic AI is transforming customer service by enabling systems to handle interactions autonomously, which can reduce service costs by over 20% and free human agents for complex tasks. The success of AI adoption depends on connected, trusted data, as data silos in enterprises hinder efficiency an...
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GrowthLoop Aims to Boost Retail Media Revenue for Retailers
GrowthLoop's new platform helps retailers efficiently organize and activate their first-party data to scale media sales and drive revenue through retail media networks. The platform integrates with major data clouds and uses AI tools to automate audience segmentation, enabling agile campaign exec...
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GenAI: The Future of Customer Listening
Traditional B2B feedback methods like surveys and focus groups are still widely used but are limited in capturing the full range of customer insights, especially in a digital-first environment. Generative AI enables real-time analysis of unstructured conversational data from multiple channels, un...
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Bad Data Is Derailing Your AI Strategy
Business leaders face pressure to leverage data for AI, but struggle with outdated, incomplete, or unreliable data, which directly threatens AI performance and success. There is a significant gap between executives' eagerness to deploy AI and the reality of insufficient data strategies, with 84% ...
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Google Analytics Now Imports Meta & TikTok Ad Costs
Google Analytics now automatically imports ad cost data from Meta and TikTok, streamlining cross-channel performance tracking and eliminating manual data consolidation barriers. The integration provides a unified view of ad spend and ROI, enabling direct campaign efficiency comparisons and inform...
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Shatter Silos for AI-Powered Marketing at Scale
AI's success in marketing depends on integrating technology, personnel, and workflows, not just acquiring tools. Cross-functional collaboration and clear governance are essential to overcome integration challenges and data fragmentation. Organizations that achieve cohesion benefit from fluid data...
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Find and Fix Internal Vulnerabilities with Detectify Scanning
Detectify's new Internal Scanning solution extends security testing to private networks, addressing the visibility gap and allowing organizations to efficiently find and fix vulnerabilities in internal applications. The solution uses advanced proprietary technology, including a crawling engine po...
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