Topic: campaign data

  • Google Ads PMax Placements Now Visible in Reports

    Google Ads PMax Placements Now Visible in Reports

    Google Ads has made Performance Max campaign placement data visible, providing marketers with clear insights into where ads appear across Google's network, transforming an opaque process into a transparent analytics tool. This update allows advertisers to see detailed placements across channels l...

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  • Track Pinterest Ads in Google Analytics

    Track Pinterest Ads in Google Analytics

    Businesses can now integrate Pinterest Ads data into Google Analytics for a unified view of cross-channel campaign performance, though careful setup is needed to avoid data duplication. The import retrieves up to 24 months of historical campaign data from Pinterest, but advertisers must remove an...

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  • Google Video Ads Now Feature Automatic End Screens

    Google Video Ads Now Feature Automatic End Screens

    Google Ads has launched automatic end screens for video ads, which auto-generate an interactive post-roll card to guide viewers toward conversions without manual setup from advertisers. The feature is enabled by default for eligible mobile app install campaigns, overriding any custom YouTube end ...

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