Topic: actionable insights
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Drowning in Data, Starving for Insight
Marketers are overwhelmed by data, with 72% of in-house and 55% of agency professionals struggling to turn raw numbers into actionable insights and identify true performance drivers. Common dashboards fail to guide strategy, prioritizing superficial vanity metrics like clicks over business outcom...
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Avoid These 3 Costly Incrementality Testing Mistakes
Incrementality testing is essential for measuring true marketing impact, moving beyond attribution to determine if efforts drive new results or simply claim existing ones. Successful testing requires clear upfront goals and a decision framework to translate results into actionable business metric...
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Stories Trump Charts in Data-Driven Decisions
Data alone is often unpersuasive, as seen at Humana where an overload of dashboards failed to provide clarity, leading to the creation of a dedicated "data storyteller" role to bridge this gap. Effective data storytelling addresses human psychology by framing information within a narrative, which...
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Craft PPC Reports Your Clients Will Actually Read
Effective PPC reporting is about strategic communication and clarity, which strengthens client relationships more than just presenting raw data, by avoiding overwhelming formats. A strong report is built on three pillars: simplicity through focusing on relevant KPIs for the decision-maker, insigh...
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Flexible Pen Testing & EASM Services | CyberFlex
CyberFlex combines Pen-testing-as-a-Service and External Attack Surface Management into a single, flexible security solution for continuous monitoring and proactive vulnerability management. The platform offers scalable penetration testing through a streamlined agreement and an interactive portal...
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Stop Silent Security Failures with Adversarial Validation
Many organizations overestimate their cybersecurity effectiveness, with research showing only one in seven attacks are detected, leaving significant exposure despite seemingly robust measures. Key factors contributing to undetected security failures include configuration drift, integration gaps b...
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Veeam Data Cloud Simplifies Microsoft 365 & Entra ID Protection for MSPs
Veeam Software introduced Veeam Data Cloud for MSPs, a SaaS platform that simplifies data protection for Microsoft 365 and Entra ID workloads through secure, scalable solutions. The platform offers key benefits including effortless scalability, built-in security, actionable insights, and centrali...
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Intel 471 Launches Verity471: Next-Gen Cyber Threat Intel Platform
Intel 471 launched Verity471, a unified cyber threat intelligence platform that integrates intelligence offerings into a single interface to enhance security operations and threat response. Verity471 provides actionable insights through three portfolios: Cyber Threat Exposure (identifies vulnerab...
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Brands Adapt as AI Search Shifts: Peec AI Raises $21M
The shift from traditional search engines to AI assistants like ChatGPT for product discovery is creating a new challenge for brands, leading to the emergence of Generative Engine Optimization (GEO) to optimize visibility and sentiment in AI search results. Berlin-based startup Peec AI has rapidl...
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Barracuda Assistant: Turbocharge Your Security Operations
Barracuda Assistant is an AI-driven tool integrated into the BarracudaONE platform, designed to accelerate security operations and enhance cyber resilience, productivity, and ROI. It simplifies security workflows by providing a unified interface for threat investigation and response, reducing hum...
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The Heart of Your AI-Powered Martech Stack
Data and AI are now central to marketing strategy, with the focus on choosing a core component for the martech stack to prepare for an AI-driven future. The expanding martech ecosystem, with over 15,000 solutions, faces integration and data silo challenges, highlighting the need for a central app...
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