Topic: campaign control

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  • Google Ads Tactics to Abandon in 2026
    November 4, 2025

    Google Ads Tactics to Abandon in 2026

    Google Ads is shifting towards automation, reducing the effectiveness of detailed manual control and making certain long-standing PPC tactics less relevant. Strategies like relying heavily on phrase match keywords and using GA4 as the primary conversion action for Smart Bidding are becoming obsol...

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  • Google Ads AI: When to Trust It and When to Be Cautious
    September 9, 2025

    Google Ads AI: When to Trust It and When to Be Cautious

    Google Ads has evolved into an AI-driven ecosystem that improves efficiency but requires strategic oversight to balance automation with human judgment. Automated bidding strategies and custom rules can be reliable with sufficient data and clear parameters, while features like Recommendations and ...

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