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March 12, 2026

AI is Reshaping Marketing Costs, Not Crushing Them

AI is not eliminating marketing technology costs but repricing them, primarily by making it feasible to replace expensive coordination-layer tools with cheaper, AI-built alternatives. The marketing stack consists of two layers: vulnerable "surface functionality" for coordination and resilient "st...

The Heart of Your AI-Powered Martech Stack

Data and AI are now central to marketing strategy, with the focus on choosing a core component for the martech stack to prepare for an AI-driven future. The expanding martech ecosystem, with over 15,000 solutions, faces integration and data silo challenges, highlighting the need for a central app...

What Truly Successful AI Projects Do Differently

Only a small fraction of AI initiatives deliver meaningful business outcomes, with just 5% of generative AI projects producing measurable value, due to inadequate tailoring and integration. Successful AI implementations focus on customization, targeting narrow use cases and deeply integrating AI ...