Topic: ai marketing
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The State of Marketing and AI in 2025: What You Need to Know
Artificial Intelligence (AI) has become a powerful force, transforming how businesses connect with audiences and drive growth. Canva's "State of Marketing and AI 2025" report offers a comprehensive look at how AI is reshaping marketing strategies...
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AI Spots Customer Hesitation & Boosts Sales
Google’s recent case study on Lululemon shows how the activewear brand used AI to address hesitation at scale. Microsoft’s Conversational AI In ActionMicrosoft’s data shows the power of AI in addressing customer hesitation in real-time. Here’s 10% off.”Smart recommendations based on similar customer patterns, e.g., Read three CRM blog posts? Test dynamic ad content and AI-generated social copy variations. AI gives us the power to see hesitation in real ...
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Top Marketing Activities That Convert Visitors Into Prospects
Effective marketing strategies prioritize human connection and emotional engagement over pure automation, as these consistently outperform technology-only approaches. Personalized messaging drives 92% of successful conversions, but marketers must balance AI use with human elements to maintain bra...
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6 Must-Read Books on AI’s Rise, Risks & Realities
AI is revolutionizing cybersecurity by enhancing threat detection, identity management, and attack response across digital environments, with six recommended books offering insights into its capabilities and risks. While some experts like OpenAI's Sam Altman predict AI will transform business tas...
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$2K AI-Generated NBA Finals Ad: See the Breakthrough
An AI-generated commercial aired during the NBA Finals, costing only $2,000 and featuring surreal scenes like an alien drinking beer, showcasing the rapid advancement of AI video tools. The ad was created using Google’s Veo 3 and Gemini, with hundreds of generations needed for 15 usable clips, re...
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AI in the Trenches: Harvard Report Examines Real-World Promise and Pitfalls
Artificial intelligence has moved rapidly from the lab bench to the boardroom. Experiments are giving way to full-scale operational plans, particularly with generative AI capturing imaginations and investment. But as companies look to harness tools like large language models (LLMs) ...
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Business Future: AI Isn't the Key, Report Reveals
Brand recognition is more valuable than AI in digital marketing, with nearly half of Google searches containing brand names, highlighting the importance of established brand awareness. Consumers increasingly use branded searches (e.g., "iPhone 15 Pro Max battery life") to validate decisions, indi...
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