Topic: brand controls
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Master Broad Match Without Losing Control
Google Ads is shifting toward automated campaign management, with broad match now a core component designed to work integrally with Smart Bidding and machine-driven intent matching, moving away from manual keyword lists. The primary risk of modern broad match is strategic drift toward low-quality...
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Google vs. Microsoft: Performance Max Compared
Performance Max (PMax) campaigns are AI-driven marketing tools from Google and Microsoft that automate creative management and audience targeting, with distinct features and implementations across platforms. Key principles include using asset groups instead of ad groups, requiring conversion-focu...
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Google's AI Max: 30-Day Search Test Results Revealed
Google's AI Max is an optional tool for Search campaigns that uses advanced machine learning to target users based on signals like search behavior, demographics, and website content, expanding beyond traditional keyword matching. AI Max differs from Performance Max and Dynamic Search Ads by offer...
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Google's AI Max For Search Launches Global Beta
Google's AI Max for Search is now in global beta, offering a unified suite of AI-powered tools across Google Ads platforms to enhance campaign performance through intelligent automation with minimal effort. A key feature is one-click experiments that allow advertisers to test changes directly wit...
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